USE CHARITY AFFILIATIONS AS A REASON TO CREATE LIMITED EDITION PRODUCTS

Since this type of promotion allows both the manufacturer and the charity to directly see results through sales, brands have been using this as an effective way to activate their charity affiliations:

Lindt & Autism Speaks- for every Lindt Gold Bunny sold 10 cents was donated to Austism Speaks

Starbucks & (RED) Campaign- for every special edition Christmas beverage 5 cents was donated to (RED) for HIV/AIDS research

M&M's & Susan G. Komen- for every package sold 10% will benefit Breast Cancer Awareness