Monday, April 20, 2009

Partner with the Community to bring your Cause Marketing Strategies to Life

National brands can have a difficult time resonating emotionally with consumers. Using promotions to empower consumers to do it on their own not only helps the brand but the nation at large.

Duncan Hines & Cancer Care for Kids- "Cupcakes for a Cause" encourages consumers to throw bake sales and donate proceeds to the cause

7up, Dell, Kroger & Computers for Kids- with 7up knowing Kroger's support of local schools with computer equipment, they partnered with Dell to create a robust in-store program which sold more cases and created greater PR for all involved

Rally for the Cure & Susan G. Komen- Since 1996, Rally for the Cure has reached 1.5 MM and raised over $45 MM for Breast Cancer Awareness by creating grassroots programs where people get to host their own charity events tied to golf and tennis

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