tag:blogger.com,1999:blog-13997200145339174182024-02-20T15:23:12.266-08:00Brand MatchmakerThe contributors of Brand Matchmaker represent the vast and varied minds of RUBIK MARKETING, a NYC based agency committed to bringing creativity, acumen and focus to partnerships between brands, events and sponsorship platforms.Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.comBlogger56125tag:blogger.com,1999:blog-1399720014533917418.post-47654480404909513392013-11-08T07:08:00.001-08:002013-11-08T07:10:07.754-08:00Wonderful Pistachios Get Crackin' in West Hollywood | Halloween Carnaval...<blockquote class="twitter-tweet">
Check out my Halloween hosting fun with <a href="https://twitter.com/search?q=%23WonderfulPistachios&src=hash">#WonderfulPistachios</a> <a href="http://t.co/vHp88D3r4v">http://t.co/vHp88D3r4v</a> <a href="https://twitter.com/search?q=%23getcrackin&src=hash">#getcrackin</a> <a href="https://twitter.com/search?q=%23hosting&src=hash">#hosting</a> <a href="https://twitter.com/search?q=%23hosts&src=hash">#hosts</a> <a href="https://twitter.com/getcrackin">@getcrackin</a><br />
— Chelsea Earlewine (@ChelsEarlewine) <a href="https://twitter.com/ChelsEarlewine/statuses/398661929465430017">November 8, 2013</a></blockquote>
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<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script> Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-41837003144467858172013-10-17T15:53:00.003-07:002013-10-17T15:54:52.711-07:00Swim for relief - Diana Nyad's 48-hour swim in Herald Square<span dir="ltr"><span style="color: black; font-family: Calibri,Arial,Helvetica,sans-serif; font-size: small;"><span style="font-size: 12pt;"></span></span></span><br />
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<span style="color: black; font-family: Calibri,Arial,Helvetica,sans-serif; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdVIVQvuxFSeJ7ysYmStRVJ1VEn5Arxc78E4qd4rPqEwjhX5VkEokjM4ooP-iLSHyxdc7Iw-7MS7oPYtuaAT7PlK5uiEL01es4VggVoCP-QtNSgOjS8amy22htePr6UZph2bW9ePsPtKg/s1600/DSC_1121.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdVIVQvuxFSeJ7ysYmStRVJ1VEn5Arxc78E4qd4rPqEwjhX5VkEokjM4ooP-iLSHyxdc7Iw-7MS7oPYtuaAT7PlK5uiEL01es4VggVoCP-QtNSgOjS8amy22htePr6UZph2bW9ePsPtKg/s200/DSC_1121.jpg" width="200" /></a><span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;">Last
Tuesday shortly before 9 a.m the long-distance swim legend Diana Nyad
dove into the 120-foot long and two-lane wide pool in Herald Square and
began swimming lap after lap. In a
pink swim cap she swam for 48 hours in a row to support Hurricane Sandy
recovery efforts. </span></span></span></div>
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<span style="color: black; font-family: Calibri,Arial,Helvetica,sans-serif; font-size: small;"><span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;">During these 48 hours of swimming she always had a
guest swimmer with her in the water, from Olympic champs such as Ryan
Lochte to Twilight stars like Nikki Reed, who put
their heads and hearts into a couple of laps. The water temperature was
initially set at 84 degrees Fahrenheit but raised over time to 96
degrees to overcome the increasing autumnal chill during those days. </span></span></span></div>
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<span style="color: black; font-family: Calibri,Arial,Helvetica,sans-serif; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5RKEtvxP_O9C5i89aZOKd7kyngzBgtHXsu1h60gUlCGsoftoo_sCy48VhvFAdVdQQAw03xDM1sTtm_XJqVlivmW4AjFAHr9LPpNP6P6kogq_aF1iLZaaKwynsQQaRRcB_5WKVDgLdsXY/s1600/DSC_1128.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5RKEtvxP_O9C5i89aZOKd7kyngzBgtHXsu1h60gUlCGsoftoo_sCy48VhvFAdVdQQAw03xDM1sTtm_XJqVlivmW4AjFAHr9LPpNP6P6kogq_aF1iLZaaKwynsQQaRRcB_5WKVDgLdsXY/s640/DSC_1128.jpg" width="640" /></a></span></div>
<span style="color: black; font-family: Calibri,Arial,Helvetica,sans-serif; font-size: small;"><span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;"><span id="goog_640861564"></span><span id="goog_640861565"></span>The swim in Herald Square was a kick-off to a month-long effort to raise funds for <a href="http://www.americares.org/" target="_blank">AmeriCares,</a> </span></span><span style="font-family: Noteworthy-Light; font-size: small;"><span style="background-color: white;">a
nonprofit global health and disaster relief organization that delivers
medicines, medical supplies and aid to people in need around the world
and across the United States.</span></span><span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;"> When
Nyad
finished her 48 hours she had already brought in about $105,000 in the
AmeriCares Relief fund, and the fund raising campaign still continues. </span></span></span></div>
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<a href="http://www.pg.com/" target="_blank"><span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;"><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDk5gX9Z0hgeltJ5QEhoUgHHdS8_EDMhiaNi_qCydlMj-nj_Xmw7rRJjwDPI-E104L6ooPJvjI5FVrqkDGc39P9C_-_oKjf3HnaV10fk56lZXpxMYmABs4vct7NIGtEDQZoyInOEnc1Rg/s1600/DSC_1160.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDk5gX9Z0hgeltJ5QEhoUgHHdS8_EDMhiaNi_qCydlMj-nj_Xmw7rRJjwDPI-E104L6ooPJvjI5FVrqkDGc39P9C_-_oKjf3HnaV10fk56lZXpxMYmABs4vct7NIGtEDQZoyInOEnc1Rg/s200/DSC_1160.jpg" width="200" /></a><span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;"><a href="http://www.pg.com/" target="_blank">Procter & Gamble</a> with their brands Duracell, Tide and Secret had
underwritten all production costs for the Nyad Swim for Relief event. </span></span><br />
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<span style="font-family: Noteworthy-Light; font-size: x-small;"><span style="font-size: 15px;">In addition, they had also made sure that there
was a guest swimmer in the lane next to Nyad the entire time of 48
hours. Other brands represented in this event were Charmin, Tampax,
Olay, Head&Shoulders and Pantene. A great partnership to do good, entertain, and educate!</span></span></div>
</span>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-46732432924242345532013-10-17T14:58:00.001-07:002013-10-17T14:58:11.566-07:00Step & Repeat Inspiration<b><i>A new, attention-grabbing trend has been taking over events. Brands are incorporating more unique step & repeats and 3-D media backdrops in order to generate more buzz. </i></b><br />
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<span style="color: orange;"><b>Step and Repeats</b></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir0xfEDa63X0LB7ykIvvwHBZeq3oquJkMKwukkIbZSrw4y4IOLXiEeiE62GCU1oetFbJViCL7aQbJmXEV5KX14KOmYTiJT_sNfP9piUOhurkqv9EekQf6EMuG9WB0Vo3eAURDR5AJ77Lc/s1600/traditional+red+carpet+gran+torino.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir0xfEDa63X0LB7ykIvvwHBZeq3oquJkMKwukkIbZSrw4y4IOLXiEeiE62GCU1oetFbJViCL7aQbJmXEV5KX14KOmYTiJT_sNfP9piUOhurkqv9EekQf6EMuG9WB0Vo3eAURDR5AJ77Lc/s200/traditional+red+carpet+gran+torino.jpeg" width="200" /></a>Typically seen on the Red Carpet, step and repeats have struck new ground at different events. With the increase in social media use, step and repeats provide the perfect photo op for guests to upload to their Facebook, Twitter, and Instragrams, allowing brands to gain more impressions instantly. Rather than reaching only the guests who attend, their friends news feeds will be blown up with photos and awesome representation of your brand with these media backdrops. Recently, the following ideas have been used by brands that your brand can now use as inspiration!<br />
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<span style="color: orange;"><b>Flower Power </b></span><br />
A few different brands have used flowers to build beautiful step and repeats.<br />
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<b><a href="http://www.moma.org/">Museum of Modern Art:</a> </b>MoMa hosted a film benefit which featured a step and repeat wall built out of 20,000 fresh crimson roses.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYptVWpFkly9sGl5v77_K1uLeATWL1rtHENTxM6s2KSrH6Yxg4QuZYZMExUN5XEnXQvp3ICtipm08MZUVeu2eEApNgOiAmK-VmiJFeyoU9JtpeNb9DjHoaIvmZEWraKt80pY08U0qc-UA/s1600/062-bizbash-r1-1jpg1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYptVWpFkly9sGl5v77_K1uLeATWL1rtHENTxM6s2KSrH6Yxg4QuZYZMExUN5XEnXQvp3ICtipm08MZUVeu2eEApNgOiAmK-VmiJFeyoU9JtpeNb9DjHoaIvmZEWraKt80pY08U0qc-UA/s200/062-bizbash-r1-1jpg1.jpg" width="200" /></a></div>
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<b><a href="http://www.warnerbros.com/">Warner Bros.:</a> </b>For the movie premiere of Valentine's Day, Warner Bros. partnered with Warriors in Pink to build a step and repeat featuring 3-D hearts made out of roses.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixPdtOW2OtUrde7ysXThpzcUUp92yE8ScCrKlHKt9FhsXjiXVIoQ4lj8BBoic2UoFvMuy__IytklDBTSEuAQ9B7md0VEzs42rnvVrE5-kIi3bhtIjpUMAqfG-K8OHl_ypir81fB6pIvs8/s1600/EditPhoto3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixPdtOW2OtUrde7ysXThpzcUUp92yE8ScCrKlHKt9FhsXjiXVIoQ4lj8BBoic2UoFvMuy__IytklDBTSEuAQ9B7md0VEzs42rnvVrE5-kIi3bhtIjpUMAqfG-K8OHl_ypir81fB6pIvs8/s200/EditPhoto3.jpg" width="200" /></a></div>
<b><a href="http://www.popsugar.com/">POPSUGAR:</a> </b>At a private, promotional event Popsugar put on, they set up a wall built out of fake bright and light pink roses. They had a professional photographer taking pictures of guests in front of the backdrop throughout the night, but guests were also seen taking lots of pictures of their own.<br />
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<span style="color: orange;"><b>Incorporating New Products</b></span><br />
For new product launches and sponsorship activations, brands have shown off their new products in a step and repeat.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRb_-P96LJwKCVopc4XwBX63FGiR0mGyBzcuwKFA6pdaovfaSYPfke6_tCaLNEGf19DARyAgiow0EN25yIxZeQZOPcNZbTEKYauPcrMIN45kXu7VfUJdbWaC3VsTBb-YerK6sLE6Naz8s/s1600/062-bizbash-r1-2jpg2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRb_-P96LJwKCVopc4XwBX63FGiR0mGyBzcuwKFA6pdaovfaSYPfke6_tCaLNEGf19DARyAgiow0EN25yIxZeQZOPcNZbTEKYauPcrMIN45kXu7VfUJdbWaC3VsTBb-YerK6sLE6Naz8s/s200/062-bizbash-r1-2jpg2.jpg" width="165" /></a><b><a href="http://www.newbalance.com/">New Balance</a>: </b>For their first store opening in New York, New Balance showed off a red carpet step and repeat at the VIP Preview with real shoes!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWgZYIUryEOVEcCjoqdC9YPFGKYajq7gcz_oVWCHKvscmL_roOeoE3VAoY0ErRRD8jx0ghV8MMuCDTX5lm6mg31Rz2kTVH9G6EFIcJMUEImTq3X820USQ0YObAdIoayK5mYQ1bFb97AOg/s1600/062-bizbash-r1-3jpg2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWgZYIUryEOVEcCjoqdC9YPFGKYajq7gcz_oVWCHKvscmL_roOeoE3VAoY0ErRRD8jx0ghV8MMuCDTX5lm6mg31Rz2kTVH9G6EFIcJMUEImTq3X820USQ0YObAdIoayK5mYQ1bFb97AOg/s200/062-bizbash-r1-3jpg2.jpg" width="200" /></a><b><a href="http://www.absolut.com/us">Absolut Vodka</a>: </b>Absolut has used 3-D step and repeats on multiple occasions now. At Toronto's TIFF Bell Lightbox shelves held up tons of their limited edition Absolut Vodka bottles. Also, for the launch of their new Orient Apple flavor, producers used gold painted apples to add to their step and repeat.<br />
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<b><a href="http://www.vitaminwater.com/">vitaminwater:</a> </b>vitaminwater has been known to get pretty creative with their backdrops. For the premiere of Gossip Girl, they used actual bottles of vitaminwater held up on shelves to decorate the step and repeat.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQNJqTiTIPdgYqUpmqzpNJTdFsyZ1bUWh8qSfY1S_SkFSi5nivykiyuvt5WhohnNYKPYS1-C7CI0SCw6cP3IW-ksRMWrcgFagmrFvjA85beNs_CTJnWuRF16xHXzTpHWAVvYh0vgmWGBM/s1600/gossip-girl-vitamin-water-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQNJqTiTIPdgYqUpmqzpNJTdFsyZ1bUWh8qSfY1S_SkFSi5nivykiyuvt5WhohnNYKPYS1-C7CI0SCw6cP3IW-ksRMWrcgFagmrFvjA85beNs_CTJnWuRF16xHXzTpHWAVvYh0vgmWGBM/s200/gossip-girl-vitamin-water-06.jpg" width="132" /></a></div>
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<span style="color: orange;"><b>Other Noteworthy Ideas</b></span><br />
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<b><a href="http://www.finlandia.com/age.aspx">Findlandia Vodka:</a> </b>For their new product launch, Finlandia featured an ice sculpture wall to be used similar to a media backdrop.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhnNJtJMjgf2okCmchZrAIykYtgohwL5LbNhLuqF8PV5-zsIoQvLUQ1rhFWwvdnpiLKIxWS8rs5fWb8XRZrRAuKHRiv-pLiph1oLGJ7fi_cGTmfzxABCAul-U0suUxMNN46HVToIgUmPc/s1600/p368554766-3-358x186.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="103" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhnNJtJMjgf2okCmchZrAIykYtgohwL5LbNhLuqF8PV5-zsIoQvLUQ1rhFWwvdnpiLKIxWS8rs5fWb8XRZrRAuKHRiv-pLiph1oLGJ7fi_cGTmfzxABCAul-U0suUxMNN46HVToIgUmPc/s200/p368554766-3-358x186.jpg" width="200" /></a></div>
<b><a href="http://www.vitaminwater.com/">vitaminwater:</a> </b>As previously mentioned, vitaminwater has used unique step and repeats for a number of events now. For the Rooftop Series during the Toronto International Film Festival, they used antique frames to highlight their brand name.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh85Kqq2ZFwi77zt4CtnJE10y8aB_P7HyeWerEkmi3NDrajILl1xjOA2hRrwGXEhk_Ef4STve3mqgXG2NW17kLibO1TeOqXvLN1yL1eyKaH3N4Kw8t9R7hdb1DLxLtm2Y8qmq1CNFkTiZM/s1600/062-bizbash-r1-4jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh85Kqq2ZFwi77zt4CtnJE10y8aB_P7HyeWerEkmi3NDrajILl1xjOA2hRrwGXEhk_Ef4STve3mqgXG2NW17kLibO1TeOqXvLN1yL1eyKaH3N4Kw8t9R7hdb1DLxLtm2Y8qmq1CNFkTiZM/s200/062-bizbash-r1-4jpg.jpg" width="200" /></a></div>
<b>Private Events: </b>For a young girl's Bat Mitzvah, a Juicy Couture inspired step and repeat was used with life size charms for the chains on the gold stanchions- an idea that could easily be adapted for other events!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjIw0uZaI6AjsqLOjqyBwW-DZQAl1S8329jDmt6AZXdQeKwlMurvUpIBFyGR3XqxveoOGBCRJIE3nBcLExa-6xtY_aCegfF_eR3WuYkNSPWb7I812nhH47B70b9mlWePpQmEQuNVPvlkc/s1600/untitled_1_of_17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjIw0uZaI6AjsqLOjqyBwW-DZQAl1S8329jDmt6AZXdQeKwlMurvUpIBFyGR3XqxveoOGBCRJIE3nBcLExa-6xtY_aCegfF_eR3WuYkNSPWb7I812nhH47B70b9mlWePpQmEQuNVPvlkc/s200/untitled_1_of_17.jpg" width="200" /></a></div>
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In conclusion, these media backdrops have proven to be a big hit at both promotional and private events. Getting creative with 3D products and other props can effectively grab the attention of guests and ensure social media buzz.<br />
<br />Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-28485706526028715992013-07-26T10:28:00.002-07:002013-07-26T10:28:30.697-07:00MLB All-Star Fan Fest<b><i>In honor of the MLB All-Star festivities, hosted at Citi Field in New York, we took a trip to Fan Fest at the Jacob K. Javits Convention Center to check out the special events and sponsorships!</i></b><br />
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As we previously mentioned during the NBA Championships, sports provide an excellent way for brands to engage with consumers. Different activities are often used for fans to really be given the opportunity to interact with the brands who sponsor these events, and even other brands who may not necessarily be large sponsors, but are also trying to widen their consumer base. Of the many notable events that were featured during the MLB Fan Fest, here are a few brands that presented unique ideas rallying in large numbers of fans:<br />
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<b><span style="color: orange;"><a href="http://www.t-mobile.com/">T Mobile</a></span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-8HoYyW0wLLq9uGvKGrzO8vuRM_RjXlxZ61VUcjoSXOZUsmypLCjiZ2DseMSi31-JOny0UTOXbnn8TjheNQTQFYb3cOABnABm-gxD-kDgEBEVd9Jv8nvlfjbxHNmqRpApezbnrhf_-5A/s1600/tmobile.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-8HoYyW0wLLq9uGvKGrzO8vuRM_RjXlxZ61VUcjoSXOZUsmypLCjiZ2DseMSi31-JOny0UTOXbnn8TjheNQTQFYb3cOABnABm-gxD-kDgEBEVd9Jv8nvlfjbxHNmqRpApezbnrhf_-5A/s320/tmobile.JPG" width="320" /></a></div>
As the main sponsor of the event, T-Mobile went above and beyond setting up large screens all over the event. The minute we walked in a giant display captured all eyes, playing historic moments in baseball and showing advertisements that were made to look like a poster, rather than a digital screen. These massive screens made quite the first impression for Fan Fest as guests entered the building. T-Mobile also fabricated an entire stadium in the middle of the convention center where fans tuned in to hear baseball tips from special guests, as well as practice and receive pointers on their different baseball skills.<br />
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<b><span style="color: orange;"><br /></span></b>
<b><span style="color: orange;"><a href="http://www.chevrolet.com/">Chevrolet/ General Motors</a></span></b><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghfOCEvYQQ6BwavNlLXk7_VfzggwStzG2gAHGn0b-tPpJ4q6BdRTStn30Ig1qmhkqXC2J7OtjuwfMBNh5VqSG50CAXJzkSok-9mmVTFi5pvPx8mlMD1kxFruoJLkDmN05zqTyL9LgMjLE/s1600/chevrolet+3.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghfOCEvYQQ6BwavNlLXk7_VfzggwStzG2gAHGn0b-tPpJ4q6BdRTStn30Ig1qmhkqXC2J7OtjuwfMBNh5VqSG50CAXJzkSok-9mmVTFi5pvPx8mlMD1kxFruoJLkDmN05zqTyL9LgMjLE/s200/chevrolet+3.JPG" width="200" /></a>Hosting the All-Star Home Run Derby, Chevrolet created a mini replica version for Fan Fest guests to enjoy. With a large field inside and batting cages, visitors of all ages were invited to test out their batting skills and hit sky high home runs. In addition to the Home Run Derby, Chevrolet had new car models on display next to a giant baseball. Offering a chance to receive an MLB All-Star Souvenir, fans were lined up around the area throughout the entire day. <br />
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<b><span style="color: orange;"><a href="http://www.tacobell.com/">Taco Bell</a></span></b><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPYImqdqdVp6Bs3f-VhqkHH48LvDZrsYTok-IGJlmB_6ZNih2Kti8pKMuBaoN-abOzOcVRibsYsW6-ozTGgcEaOWKr7C1mkT_XwiwO5640W2dnmt1u6-D6gh3RHgnDMx_A9IlGMPnQyZo/s1600/tacobell+2.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPYImqdqdVp6Bs3f-VhqkHH48LvDZrsYTok-IGJlmB_6ZNih2Kti8pKMuBaoN-abOzOcVRibsYsW6-ozTGgcEaOWKr7C1mkT_XwiwO5640W2dnmt1u6-D6gh3RHgnDMx_A9IlGMPnQyZo/s200/tacobell+2.JPG" width="200" /></a>One of the biggest hits of the entire event was Taco Bell's "Steal a Base, Steal a Taco." They created a mini stadium where visitors could run down a grassy pathway and steal a base just the way a professional player would. As they stole a base, digital screens above the runner would show a clip of a professional player sliding and stealing a base. Giving out coupons for free tacos, Taco Bell created a fun and exciting way to bring consumers back into stores.<br />
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<span style="color: orange;"><b><a href="http://www.firestone.com/">Firestone</a></b></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEAyEh2euYbanR6RFV4l0a0SuaOUYL7KDGNqIVSF78zcY2ZJuYWMWogQKxVQgSOvqmLmY3KgSKSdWt-mgOUW80eNZX2xKuUCYgsyoT31fYkS6k_5H2AcCFNm5BKf2JGLE1-oqe96Y_hjo/s1600/firestone+2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEAyEh2euYbanR6RFV4l0a0SuaOUYL7KDGNqIVSF78zcY2ZJuYWMWogQKxVQgSOvqmLmY3KgSKSdWt-mgOUW80eNZX2xKuUCYgsyoT31fYkS6k_5H2AcCFNm5BKf2JGLE1-oqe96Y_hjo/s200/firestone+2.JPG" width="200" /></a>Guests and fans lined up at Firestone's "Tire Tryout" all throughout the day. With one of the longest lines at the event, fans came to throw pitches through Firestone Tires at different distances. Younger kids were able to toss their ball through closer tires, while more skillful players could practice their curve balls and fast pitches through further tire set ups.<br />
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<span style="color: orange;"><b><a href="http://www.scotts.com/smg/home/home4.jsp">Scotts </a></b></span><br />
Though Scotts set up wasn't as interactive as others, it used a creative display to draw the attention of fans and presented a unique idea that could potentially be used in other settings. With a large pop-up block of grass, fans were able to feel what the official grass of the MLB is like to the touch. Brand ambassadors and a giant backdrop gave more facts regarding the specifics of MLB official grass.<br />
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In conclusion, similar interactive events can be used to increase participation and long-lasting impressions on consumers. Consumers are much more likely to purchase a product and feel more loyal if they are able to reference a personal connection. Events like these develop those personal connections. Other brands that used similar ideas during Fan Fest were: <a href="http://www.gillette.com/language/index.html">Gillette</a>, <a href="http://www.headandshoulders.com/en-US/index.jspx?ipCheck=true">Head & Shoulders</a>, <a href="http://www.neweracap.com/Locator.aspx">New Era</a>, <a href="http://www.duanereade.com/">Duane Reade</a>, <a href="http://www.underarmour.com/shop/us/en">Under Armour</a>, <a href="http://www.bayer.com/">Bayer</a>, <a href="http://www.topps.com/">Topps</a>, <a href="http://www.pepsi.com/en-us/d/">Pepsi</a>, <a href="http://www.blockbuster.com/">Blockbuster</a>, <a href="http://www.kelloggs.com/en_US/home.html">Kellogg's</a>, <a href="http://www.tiffany.com/default.aspx?SiteID=1">Tiffany & Co.</a>, and more!Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-32183882538464783152013-07-17T13:14:00.000-07:002013-07-17T13:31:07.934-07:00Sponsoring a Firework Spectacular!<b><i>With Independence Day in our rearview mirror, we can reflect on how brands leveraged the best Fourth of July Firework Spectaculars!</i></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_fOsyqAuHFRC-1Eizc0b-eEZJ4pRlBoXEWzdgTt2unfwEKk2x-R6q91ByVB_ehDD-kmxpwaKAESyoOg9ygmShOmk6WlXyrIErlQ6y8dFL0mu4K6aikFAh6uGMKrYg2w5HSyTtdVj9awU/s1600/fireworks.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_fOsyqAuHFRC-1Eizc0b-eEZJ4pRlBoXEWzdgTt2unfwEKk2x-R6q91ByVB_ehDD-kmxpwaKAESyoOg9ygmShOmk6WlXyrIErlQ6y8dFL0mu4K6aikFAh6uGMKrYg2w5HSyTtdVj9awU/s200/fireworks.jpg" width="200" /></a><br />
Each year hundreds of thousands of people come out to celebrate America on the 4th of July. With firework shows all over the country, brands are given an opportunity to make a lasting impression. Because a lot of these firework shows are given media attention, these sponsorships have the potential to reach millions of viewers within hours. Each city or state creates a unique experience, offering different activities and celebrations for guests to enjoy. Whether you use a smaller show, maybe specific to locals, or a larger show that the entire state comes out to watch, this holiday provides an unforgettable branding experience.<br />
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<span style="color: orange;"><b>Boston Pops Firework Spectacular</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEismssyt_vUYB-MTKzdHGhZ8EJ3w_tmxi8IrAQNnFYnKYHF-4vhijES10XpzvbEENTa-IHONCZU7LvR6W2UOwAmLA_M7EiDgIpsNDL5cjqKXVwFToOJs0h9gpB1trJjvJLYioyhhEpuLMQ/s1600/Screen+Shot+2013-07-09+at+2.28.14+PM.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="93" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEismssyt_vUYB-MTKzdHGhZ8EJ3w_tmxi8IrAQNnFYnKYHF-4vhijES10XpzvbEENTa-IHONCZU7LvR6W2UOwAmLA_M7EiDgIpsNDL5cjqKXVwFToOJs0h9gpB1trJjvJLYioyhhEpuLMQ/s200/Screen+Shot+2013-07-09+at+2.28.14+PM.png" width="200" /></a></div>
With about 500,000 people attending the event, this annual show is proudly presented by <a href="http://www.july4th.org/">Liberty Mutual</a>. Always capturing the attention of locals, Boston CBS comes out to cover the excitement of Independence Day in Boston. Along with the broadcast, the Boston Pops website runs year round, already running a countdown to the next fourth of July. The website gives Liberty Mutual added publicity, even during the off season of the holiday.<br />
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<span style="color: orange;"><b>Marina Del Rey Firework Celebration</b></span><br />
Keeping to mostly local sponsors, the hotels around the area open up their hospitality to guests in honor of Independence Day. At the top of the list of sponsors is <a href="http://www.visitmarinadelrey.com/events/4th-of-july">Marina Del Rey Lessees Association</a>, followed by Pacifica Hotels and Tiki Mermaid Exotic Yacht Club. With special offers for hotel rates and different activities, these sponsors are able to reel in the attention of both travelers and locals.<br />
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<span style="color: orange;"><b>San Diego Big Bay Boom </b></span><br />
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One of the larger of the 4th of July firework shows is set in sunny San Diego, California. Over 500,000 people line up along the bays of San Diego to watch this captivating show. Organized along with other events throughout the day, different levels of sponsorship are offered mostly to hotels and restaurants in the area. <a href="http://www.bigbayboom.com/">The Grand Hyatt in San Diego</a>, The Hilton San Diego, The Marriott Marquis San Diego, and others all offer their sponsorship for the big event. With prime locations for the firework show, they offer a great deals for guests to enjoy a getaway for the special holiday, really capitalizing on the opportunity. Also, the event benefits the Armed Services YMCA's Family Services, allowing these companies to give back to the community and nation.<br />
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<span style="color: orange;"><b>And for the GRAND FINALE: Macy's Annual 4th of July Fireworks</b></span><br />
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Featured as an NBC special, this year was the <a href="http://social.macys.com/fireworks/?cm_mmc=VanityUrl-_-fireworks-_-n-_-n#/home">35th Annual Macy's 4th of July Fireworks</a>. As one of the largest independence day firework displays, millions easily associate special holidays with Macy's. 3,000 guests are invited to attend the event VIP, while around 3 million spectators watch from along the river. But the biggest impression Macy's makes is with their telecast, obtaining over 15 million viewers who tune in to watch the show on NBC. Their holiday marketing events are always capable of making significant statements, and as expected, their firework show blows it out of the water year after year. Also benefitting from this event are their partners and sponsors. This year Macy's created a #MacysFireworks hashtag, allowing viewers a chance to post and upload pictures and videos of their experience. Redirecting consumers to their website, their sponsors and partners such as KitchenAid, Kool Aid, Planters and others are gaining awareness. Still receiving thousands of tweets, this is sure to generate extra buzz.<br />
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<br />Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-31542280969764539722013-06-25T07:50:00.000-07:002013-06-25T12:22:55.317-07:00Dropping the Ball on Branding<b><i><span style="font-family: Times, Times New Roman, serif;">With the increasingly popular music festivals like Govenor's Ball on Randall's Island, brands are able to reach a new segment of consumers with exciting and unique ideas!</span></i></b><br />
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<b><span style="color: orange; font-family: Times, Times New Roman, serif;">Governor's Ball Music Festival</span></b><br />
<b><span style="color: orange; font-family: Times, Times New Roman, serif;"><br /></span></b>
<span style="font-family: Times, Times New Roman, serif;">Though this wasn't the largest of music festivals, it still presented a unique environment for brands to embrace the crowds. Governor's Ball brought "22 1/2 hours of music to Randall's Island on Saturday and Sunday [and] was relatively modest as festivals go: about 21,000 people each day." (<a href="http://www.nytimes.com/2012/06/26/arts/music/governors-ball-on-randalls-island.html?pagewanted=all&_r=0" target="_blank">Source</a>) </span><br />
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<span style="font-family: Times, Times New Roman, serif;">With music festivals like Governor's Ball, Stagecoach, Coachella, and many more taking place all over the world, a new market for brands has been created. Featuring many different sponsors, Governor's Ball used new and creative ways to attract consumers to both newer and already well known brands. Examples of brands using the music festival's to their advantage over the June 7-9th weekend included:</span><br />
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<a href="http://www.blucigs.com/" target="_blank">Blu Electronic Cigarettes</a>: Recently trending are electronic cigarettes. Blu e-Cigs sponsored one of the coolest set ups at the festival, the Vapor Lounge. At the Vapor Lounge, guests were invited to stop in to use device charging stations, use social media photo booths, and even try out and sample Blu's latest products. The Vapor Lounge also featured surprise guest appearances throughout the festival- something sure to get people's attention. Blu used ticket give aways prior to the music festival in order to redirect traffic to their websites and product locations ahead of time. This was a large sponsorship for this up and coming brand and it will certainly add to their recent success.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJn9Q1EZMNz2bAjs3GLKoVeUrck6z-638l-MLXX_7_YPHUYPyX1MG304seR55in6w1HyyKAyzLEQiWNQQ02C2hqrz1-XFBAJFGSF4WBLkZAXw8vGf1RJP2zuckfuBzLoHPzNFzkqahoh0/s1600/970661_10151441704633660_1474854670_n.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJn9Q1EZMNz2bAjs3GLKoVeUrck6z-638l-MLXX_7_YPHUYPyX1MG304seR55in6w1HyyKAyzLEQiWNQQ02C2hqrz1-XFBAJFGSF4WBLkZAXw8vGf1RJP2zuckfuBzLoHPzNFzkqahoh0/s200/970661_10151441704633660_1474854670_n.jpg" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJn9Q1EZMNz2bAjs3GLKoVeUrck6z-638l-MLXX_7_YPHUYPyX1MG304seR55in6w1HyyKAyzLEQiWNQQ02C2hqrz1-XFBAJFGSF4WBLkZAXw8vGf1RJP2zuckfuBzLoHPzNFzkqahoh0/s1600/970661_10151441704633660_1474854670_n.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><br />
<span style="font-family: Times, Times New Roman, serif;"><a href="http://www.camelbak.com/" target="_blank">Camelbak</a>: Being pretty well known for their reusable water bottles, they sponsored Governor's Ball in a big way. Concerts are infamous for their overpriced food and drinks. With that said, </span><br />
<span style="font-family: Times, 'Times New Roman', serif;">Camelbak embraced the opportunity to provide thousands of people with free water. They provided 8 refillable water stations for festival-goers to rehydrate. Additionally, they promoted an environmentally friendly way to drink water, which has a growing appeal amongst consumers. </span><br />
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<span style="font-family: Times, 'Times New Roman', serif;"><a href="http://www.onomonomedia.com/" target="_blank">Onomonomedia</a>: On the rise with their event photo booths is Onomonomedia. Their innovative photo booths specialize in uploading pictures straight to social media websites like FaceBook and Twitter. You are also able to share your photos via email to ensure you don't forget that fun or special moment. At Governor's Ball they placed two of their photo booths for the fun and wild fans to remember their time well spent. </span><br />
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<a href="http://en-us.sennheiser.com/about-sennheiser/" style="font-family: Times, 'Times New Roman', serif;" target="_blank">Sennheiser</a><span style="font-family: Times, 'Times New Roman', serif;">: A growing, premium audio company set up "The Silent Disco" for those at the Governor's Ball to enjoy. "The Silent Disco" allowed music fans to put on high quality, wireless headphones and listen in to the different DJs from afar. Whether you needed a break from the crowded stages or wanted to chat with friends and check in on the performances frequently, they created a unique way to advertise their advancing products.</span><br />
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Other brands responsible for similar sponsorships in the few past years include: <a href="http://www.popupyoga-nyc.com/" target="_blank">Pop Up Yoga NYC</a>, <a href="http://www.hi-chew.com/" target="_blank">Hi-Chew</a>, <a href="http://www.skyy.com/" target="_blank">Skyy Vodka</a>, <a href="http://www.benjerry.com/" target="_blank">Ben & Jerry's</a>, <a href="http://www.yelp.com/" target="_blank">Yelp</a>, <a href="http://www.popchips.com/" target="_blank">Pop Chips</a>, <a href="http://www.ziarecords.com/Home" target="_blank">Zia Records</a>, <a href="http://www.toyota.com/" target="_blank">Toyota</a>, <a href="http://www.budlight.com/agegate.aspx?ReturnUrl=%2f" target="_blank">Budlight</a>, <a href="http://barefootwine.com/" target="_blank">Barefoot Wine & Bubbly</a>, and many others.<br />
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Along with these activities and sponsorships, these festivals usually operate high activity websites, where your brand, if featured, will receive a lot of publicity.<br />
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Sponsorships like these allow brands to be seen by thousands of people, usually of massive diversity, in a short period of time. It can often increase their sales and popularity rather quickly, giving brands a large incentive to participate in events like this. If your brand wants to associate with a favorite genre of music, say country for example, saddle up and prep an event for Stagecoach or the CMA Music Festival.<br />
<br />Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-74810412593497899002013-06-06T11:49:00.001-07:002013-06-06T12:02:16.609-07:00'Tis the Season- for Weddings that is!<div style="text-align: left;">
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<b><i><span style="font-family: Arial, Helvetica, sans-serif;">Wake up and smell the roses, wedding season is in the air! </span></i></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL5CYDyxDsKOLKclZyMiT_bDa2yHfJic4vpoUt58G93pJvaI04ZniHSneS7jE-2oyycatZhLf9YzdiGJhxJDDoB5Nal1kN1xoqgymFHhT2RYJll_qsUaVo3u9MPUbOFc07V9ixwsbfwTU/s1600/images.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL5CYDyxDsKOLKclZyMiT_bDa2yHfJic4vpoUt58G93pJvaI04ZniHSneS7jE-2oyycatZhLf9YzdiGJhxJDDoB5Nal1kN1xoqgymFHhT2RYJll_qsUaVo3u9MPUbOFc07V9ixwsbfwTU/s200/images.jpeg" width="200" /></a><span style="font-family: Times, Times New Roman, serif;">As we move through spring and into summer, Wedding Season is fast approaching! "June has long been the most popular month to get married-- in 2012, 17% of American couples tied the knot in this early summer month."(<a href="http://www.huffingtonpost.com/2013/06/01/first-kiss-photo_n_3354714.html" target="_blank">source</a>) This is an excellent time for companies to use these special occasions as a perfect platform or promotion for their products and brands. Whether companies choose to alter their typical products to incorporate the wedding state of mind, or simply embrace the season in their advertising, this is a crucial time for brands to capitalize. </span></div>
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<b><span style="color: orange;">Advertisements Embracing the Season</span></b><br />
<i>Alter advertisements to reach new brides</i></div>
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Often during spring and summer companies will alter their advertisements to embrace the increasing quantity of weddings. This is an efficient way for companies to reach consumers with weddings on their mind.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg3T9gQU10DbSsb7fy1I5Gblg5_QV6N5QcjiGcMmgtokXlTMSY9y22_TUx_4THH6dAyjWQznhp8CU14Kx4e8yrp5Ef2ltq-pjA3csfp3MjoJ-8NnibuJBYKq40ll09OMXqMjJXRLX4mJA/s1600/venus-razors-range-wedding-small-41789.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg3T9gQU10DbSsb7fy1I5Gblg5_QV6N5QcjiGcMmgtokXlTMSY9y22_TUx_4THH6dAyjWQznhp8CU14Kx4e8yrp5Ef2ltq-pjA3csfp3MjoJ-8NnibuJBYKq40ll09OMXqMjJXRLX4mJA/s320/venus-razors-range-wedding-small-41789.jpg" width="249" /></a></div>
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<a href="http://www.gillettevenus.com/en-US/" target="_blank">Gillette</a> took their usual goddess-emphasizing Venus Razor to a new level during wedding season, advertising the legs of a bride next to her groom. With her "seriously smooth legs," her garter slid right down to the top of her foot. Every bride strives to look perfect on their wedding day; With advertisements like this not only will it catch the eye of brides-to-be, but any girl or woman paying attention to their appearance. Advertisements like this are a great way to expand your consumer base.<br />
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Another company trying to distinguish itself during this special season is <a href="http://www.crest.com/" target="_blank">Crest</a>. Focusing on their whitening products, they have released advertisements showcasing how well their toothpastes and <a href="http://www.3dwhite.com/crest-products/whitening-systems/" target="_blank">Crest Whitestrips</a> work. Demonstrating the success of these whitening products on a bride wearing all white is a great way for Crest to make a pretty large statement.<br />
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<b><span style="color: orange;">Wedding Inspired Product Creativity</span></b><br />
<i>Develop new products to expand your audience</i><br />
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Other brands develop an entirely new product line to market during wedding season. These enhanced product lines capture the attention of brides who maybe wouldn't have used your brand otherwise. It also gives your brand a great edge over competition. If competing brands don't offer these same specialty items, consumers will have no choice but to look to you.<br />
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A brand that has utilized this strategy before is <a href="http://www.philosophy.com/" target="_blank">Philosophy Skin Care</a>. Philosophy has used both previous skin care lines with new and adapted packaging, and also designed a new line specifically for brides. The idea behind using their previous skin care lines (like <a href="http://www.philosophy.com/original-formula-moisturiser-for-all-skin-types/hope-in-a-jar,default,pd.html" target="_blank">Hope in a Jar</a>) and adding it into their "<a href="http://www.philosophy.com/bride-gift-set/here-comes-the-bride-gift,en_US,pd.html" target="_blank">Here Comes the Bride</a>" package is smart because existing customers may already use and enjoy this product regularly and may now splurge on the extras. These existing customers may also spread the word to their soon-to-be-married friends.<br />
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However, Philosophy has gone beyond this special package and created "The Bridal Party" shower gel set. Including scents such as "Wedding Cake," "Bubbly," and "Bridal Bouquet," these products or product packages make for great gifts throughout the wedding planning process. Altering product lines like this draw in consumers that may continue to try other products under the Philosophy brand in the future.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioJUcTJOBOr-Y3Ie96AsV_Jzx6WxWpgPD-pGnNC9bhd2WLfvt6sv5p5gk_7h1rLiEkOiVlAKjfYshPwu16s-jdzVwAly99ko0FfjgsRQqitUDybZJyeGP4LFBL3_TVBnSISZGZf2kuoik/s1600/TheBridalParty.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> <img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioJUcTJOBOr-Y3Ie96AsV_Jzx6WxWpgPD-pGnNC9bhd2WLfvt6sv5p5gk_7h1rLiEkOiVlAKjfYshPwu16s-jdzVwAly99ko0FfjgsRQqitUDybZJyeGP4LFBL3_TVBnSISZGZf2kuoik/s200/TheBridalParty.jpg" width="175" /> </a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT-II_atNioySBoY4urQ2OuSVK8pwxr759p5wrTks-Oa7DSFfkRZdsAAlJm76mXsRqdawbsPizzfMf1EbGp784AHsuUzZiIxaqsJFuCsF7ACCgVnf_bxqGpHk2M7nMJBhv4PPr7XYjXgc/s1600/theknot_philosophy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT-II_atNioySBoY4urQ2OuSVK8pwxr759p5wrTks-Oa7DSFfkRZdsAAlJm76mXsRqdawbsPizzfMf1EbGp784AHsuUzZiIxaqsJFuCsF7ACCgVnf_bxqGpHk2M7nMJBhv4PPr7XYjXgc/s200/theknot_philosophy.jpg" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOoJyzx7Iznbog-7UcqnfocOINdF-_O82tKRlCsyjS7u9ajRfxGqEwqUSsM8B87WHKEF9PKtMabIG2gY9WYUOXDIntYYutQsPJrKt1i9CSmxJpOarZ51BCmsNy6b0X9551I8VYPcLStaY/s1600/6063c4d3f653934df2b38507263eebf0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOoJyzx7Iznbog-7UcqnfocOINdF-_O82tKRlCsyjS7u9ajRfxGqEwqUSsM8B87WHKEF9PKtMabIG2gY9WYUOXDIntYYutQsPJrKt1i9CSmxJpOarZ51BCmsNy6b0X9551I8VYPcLStaY/s200/6063c4d3f653934df2b38507263eebf0.jpg" width="164" /></a></div>
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Another brand that has used a similar idea is <a href="http://www.essie.com/?cm_mmc=LabeliumSearch-_-Google-_-Essie+Brand-_-site%3Awww.essie.com%20essie%20nail%20polish&gclid=CN70r878z7cCFYWe4AodzQkANQ" target="_blank">Essie</a>. Constantly releasing new colors, Essie creates a bridal polish line each season in hopes of reaching those brides-to-be. With lighter shades of cream and pink they creatively name these colors things like "tie the knot" or "happily ever after." Something as small seeming as a nail polish can play a crucial role on your wedding day and this provides a way to reach out to more consumers and differentiate yourself from other competing brands. </div>
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<span style="color: orange;"><b>Bridal Specials </b></span><br />
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Many specials are offered to engaged couples or future brides during this season as well. Different workout specials are offered to get brides in shape prior to the big day such as <a href="http://purebarre.com/" target="_blank">Pure Barre</a>'s three month unlimited Bride-to-be Special. Also known to offer special packages or giveaways are: <a href="http://www.bakedtanning.com/Bridal-Specials.html" target="_blank">Baked Tanning</a>, <a href="http://www.clarisonic.com/?gclid=CLWp3K__z7cCFUyk4AodSC8AeQ" target="_blank">Clarisonic</a>, <a href="http://www.macys.com/?cm_mmc=GOOGLE_Trademark-_-Macys+Trademark+Exact+-+G_Macy%27s-_-27857778080_Exact-_-macy's_mkwid_sJhzcajHR|dc_27857778080%7C-%7CJhzcajHR" target="_blank">Macy's </a>"Scan for a Grand," and other similar products and services.<br />
<br />Whether you're a well-known beauty brand like Philosophy or an essential daily necessity like Gillette razors, you should utilize this time to promote your brand. Developing new product lines or just simply adapting your advertisements to the upcoming occasion, wedding season can really be leveraged to amplify your brand.<br />
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Throughout the next couple of months, be sure to look for ways to promote the perfect brands and products for the perfect day!Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-14048616794993453032013-02-20T12:15:00.001-08:002013-02-20T12:15:06.302-08:00Get Ready for Some Football! The Big Game Heads to NYC February 2, 2014<br />
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<span style="font-family: arial, helvetica, sans-serif; text-align: justify;">Look alive New York! A game-changing pass is headed your way and you don't want to get caught with your feet up on the sidelines.</span></address>
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<span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 10pt;"><span style="text-align: justify;">Next February, New York and New Jersey will play host to the biggest game in American professional sports -- along with hundreds of thousands of eager fans gearing up for the action. Excitement, fun, competition, glamour, and – of course – football will fill the chilly air of NYC, so the question is: how will your brand capitalize on this energy?</span><br /><br /><span style="text-align: justify;">The Big Game is expected to generate as much as <a data-cke-saved-href="http://sportsillustrated.cnn.com/nfl/news/20130124/super-bowl-xlviii-weather.ap/" href="http://sportsillustrated.cnn.com/nfl/news/20130124/super-bowl-xlviii-weather.ap/">$550 million in revenue</a> for the NY/NJ region and attract well <a data-cke-saved-href="http://www.crainsnewyork.com/assets/pdf/CN8551329.PDF" href="http://www.crainsnewyork.com/assets/pdf/CN8551329.PDF">over 200,000 tourists</a>, during what is typically the slowest time for tourism in the region. </span></span><span style="font-size: 10pt; text-align: justify;">In addition, millions of local residents will catch the buzz and check into the fun. </span><span style="font-size: 10pt;"><span style="text-align: justify;"><br /><br />The increased traffic creates invaluable opportunities for brands to catch consumers' attention.<br /><br />The center of action for the week leading up to the game will be “Super Bowl Boulevard,” a fan-fest filling the half mile stretch of Broadway between Times Square and Herald Square. The streets around the area will teem with enthusiastic fans looking for new experiences and ready to share their fun over social media. </span><br /><br /><span style="text-align: justify;">For companies, this time will present a fabulous opportunity to entertain clients and VIPs at exclusive parties. Players and celebrities can be brought in as extra special guests as well. </span><br /><br /><span style="text-align: justify;">Below you'll find a recap of</span><span style="text-align: justify;"> several </span><span style="text-align: justify;">exciting </span><span style="text-align: justify;">events hosted around the 2013 game. </span><span style="text-align: justify;">But whether a brand</span><span style="text-align: justify;"> goes big-budget or economical</span><span style="text-align: justify;">, there are bits of wisdom around Big Game activation to be found in each. </span></span></span></div>
<span style="font-family: Times, Times New Roman, serif;"><br /><em><span style="font-size: 11px; text-align: justify;">Whether you’re a brand ready to take the spotlight or a company hosting a party for VIPs and clients, Rubik can develop stand-out ideas and deliver crisp, results-driven execution. </span><span style="font-size: 8pt;">Contact us at kbowman@rubikmarketing.com.</span></em></span></div>
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<b style="background-color: white; text-align: -webkit-center;"><span style="font-family: Times, Times New Roman, serif; font-size: x-small;">Embrace the Host Culture</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><b style="background-color: white; text-align: -webkit-center;"><span style="color: #666666;"></span></b><span style="background-color: white; color: darkorange;"><b>BEYOND FOOTBALL, THE BIG GAME IS A CELEBRATION OF THE CULTURE AND TRADITIONS OF ITS HOST CITY </b></span></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: x-small;"><br />The much anticipated <strong>Playboy Party</strong> Presented by <strong>Crown Royal</strong> mixed the glamour of the Big Game with the distinct flavor of host city New Orleans. The party began as a fleet of six <strong>MINI</strong> convertibles arrived on the carpet following a parade across the French Quarter.<br /><br />Naturally, each car carried a glittering Playboy Bunny -- but, in true New Orleans' fashion, each Bunny was also escorted by a member of a booming brass band. With a Mardi Gras theme and clever brand integration, the party seamlessly celebrated a grand weekend of competition, sophistication, and Lousiana flair.<br /><br />The Big Game itself has a brand and flavor of its own that can easily set the tone for events and activations. But by taking additional inspiration from local heritage, your event will become that much more unique, rich, and ultimately unforgettable.</span></div>
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<strong style="text-align: -webkit-center;"><span style="font-family: Times, Times New Roman, serif; font-size: x-small;"><span style="background-color: white;">Create an Annual Event</span></span></strong></div>
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<span style="font-size: x-small;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: darkorange; font-weight: normal;"><b>BRANDS, TAKE NOTE FROM THE CLASSIC BUD BOWL: CREATING AN ICONIC ANNUAL EVENT DEEPENS TIES TO THE GAME'S CULTURAL CACHET </b></span></span><br style="font-weight: normal;" /><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;">Pro athletes aren't the only big names playing football in the week leading up to the game. For the seventh year in a row, <strong>DirecTV</strong> brought stars like Neil Patrick Harris, Snoop Dogg, Katharine McPhee and Lil Wayne out for their <strong>Celebrity Beach Bowl</strong>.<br /><br />Consumers, fans, corporate VIP guests and celebs were all treated to feats of athletic greatness -- and comedy -- over seven tons of imported sand.<br /><br />The event has grown and evolved over its run, and now airs live over exclusive DirecTV stations and NBC Sports. It has now earned a place as staple of Big Game festivities, and deepened the brands' image as a prime cable service for sports cover.</span></span></div>
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<b style="text-align: -webkit-center;"><span style="font-family: Times, Times New Roman, serif; font-size: x-small;">Pop Up in Style in the Heart of the Action</span></b></div>
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<span style="font-size: x-small;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: darkorange; font-weight: normal;"><b>WHEN CHAMPIONSHIP WEEK COMES TO NEW YORK CITY, FASHION &; DESIGN BRANDS WILL CELEBRATE AS WELL </b></span></span><br style="font-weight: normal;" /><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;">We all know that the Big Game names not only the best in pro football, but the best in advertising, creativity, and style as well. <strong>Express</strong> capitalized on the latter and on the widespread presence of suit-wearing consumers with their <strong>1MX Ultimate Shirt Shop</strong>.<br /><br />The Shop opened with star-filled </span><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;"><strong>Shirt Shop Cocktail Party</strong> where, t</span><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;">o quote one enthusiastic <a data-cke-saved-href="http://www.esquire.com/blogs/mens-fashion/express-1mx-shirt-2013" href="http://www.esquire.com/blogs/mens-fashion/express-1mx-shirt-2013">stylist</a>, </span><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;">"I watched as Pro Bowl-ers and other NFL notables walked in wearing over-decorated, boxy shirts and walked out in clean, perfectly fitting dress shirts." </span><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;"><br /><br />In the days leading up to the game, </span><span style="font-family: Times, 'Times New Roman', serif; font-weight: normal;">visitors tried on the signature botton-up and left with branded swag -- marking Express as a stylish choice for the fit and active man. </span></span></div>
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Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-56171334204018997472013-01-10T08:54:00.000-08:002013-01-10T08:54:03.847-08:00Consumer Trend Focus: Health & Wellness <address style="font-family: verdana; margin-bottom: 0.1pt; margin-left: 0in; margin-right: 0in; margin-top: 0.1pt; text-align: left;">
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the pulse of your audience: are your followers buying natural foods,
signing up for yoga classes, and blogging about stress reduction? If so,
they are right on trend with the millions of American consumers who are
increasingly interested in health and wellness. </span></address>
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<a href="http://media.thereadystore.com/mktg/blog/organic-food-storage.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="136" src="http://media.thereadystore.com/mktg/blog/organic-food-storage.jpg" width="200" /></a><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">Over the past decade the nationwide conversation about healthy living has dramatically changed. Buzz words of the ‘00s like "Atkins" and "Hydroxycut" have been replaced by "organic," "holistic," and "pilates." Dieting is increasingly a thing of the past as consumers turn more and more toward proactive, whole body wellness: eating natural foods, exercising, and managing stress. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">A few numbers make the trends very clear: </span></div>
<ul>
<li><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">Sales of natural and organic food and beverages saw 85% growth between 2005-2009 (<a href="http://www.pcg-advisors.com/marketstatistics" target="_blank">source</a>)</span></li>
<li><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">Total consumer spending on yoga increased a staggering 87% between 2004 and 2012, up to $5.7 billion (<a href="http://www.forbes.com/sites/stephaniechristensen/2012/01/05/evolving-passion-into-business-yogas-kathyrn-budig/" target="_blank">source</a>)</span></li>
<li><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">Gym membership numbers have increased considerably over the past decade, rising almost 20% since 2002 (<a href="http://www.prweb.com/releases/2011/10/prweb8894650.htm" target="_blank">source</a>)</span></li>
</ul>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">Brands
across a variety of categories are bringing a health and wellness face
to their image, particularly through strategic partnerships -- showing
it doesn't just have to be athletic brands talking about healthy living!</span></div>
<div style="font-weight: normal;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><br /></span></div>
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">This data leads us to ask: </span><br />
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b><br /></b></span>
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b>How
can your brand connect the dots between what you stand for and your consumers’ desires to lead healthier lifestyles? </b></span><br />
<div style="font-weight: normal;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><br /></span></div>
<div style="font-weight: normal;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">A few of our favorite
examples are below.</span><br />
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><br /></span></div>
</div>
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<a href="http://www.4dancers.org/wp-content/uploads/2012/09/IMG_4755.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://www.4dancers.org/wp-content/uploads/2012/09/IMG_4755.jpg" width="320" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b>Fruit of the Loom: </b></span><br />
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">This Summer,<b style="font-weight: normal;"> </b>Fruit of the Loom
launched an exciting new campaign called “Move to Comfort” which sought
to keep the brand fresh for its older base while attracting a more
youthful audience as well. The program highlighted the ease and comfort
associated with wearing Fruit of the Loom cotton while naturally
aligning with wellness trends.<br /><br />As part of the campaign, the brand
created a customer engagement program called "The Next Big Move." Fans
were invited to show off their dance moves to win a spot on a future
brand commercial. The nationwide contest stirred energy and enthusiasm,
encouraging consumers to live the active life that so many want -- by
getting out and getting active.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b>SpaFinder: </b></span></div>
<div style="color: #333333; font-style: normal; font-variant: normal; line-height: normal; margin: 0px; text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">SpaFinder,
the online hub for all things spa and massage related found a great
match with the <a href="http://do.eifoundation.org/site/PageNavigator/2013_runwalk_splash.html" target="_blank">EIF Revlon Run/Walk</a> last Spring. The sponsorship helped
the brand show 100,000 consumers that <span style="font-weight: normal;">spa treatments and massage therapy are just as much about self-care as they are about luxury -- if not even more so! </span><span style="font-weight: normal;"><br /><br />SpaFinder
brought professional massage therapists to their booth at the event's
Health Expo and spoke with consumers about the proven health benefits
associated with taking time to relax.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5O8PlWJXwL6-kks_SBMz1nblXIO8E0_1lnhvcJBRYmYT96PZZNQaXLmGXh8xPLZcGdx14f5lN1fp5YrjgpCXKUQCWgndsy9gqLHXCHsSGCnb2QEXliJZ04xQX-rdGoV-XBwWmsadA_4/s1600/fiji+tam.tiff" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5O8PlWJXwL6-kks_SBMz1nblXIO8E0_1lnhvcJBRYmYT96PZZNQaXLmGXh8xPLZcGdx14f5lN1fp5YrjgpCXKUQCWgndsy9gqLHXCHsSGCnb2QEXliJZ04xQX-rdGoV-XBwWmsadA_4/s200/fiji+tam.tiff" width="130" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><br /></span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b>Fiji Water: </b></span></div>
<div style="color: #333333; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px; text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;">When designer Vivienne Tam revealed her new line of yoga wear at Mercedes Benz Fashion Week, <b>Fiji Water</b> was on hand to provide
refreshment. The creative launch, which took place in Lincoln Center's
entry courtyard, featured a "live sculpture garden" yoga demonstration. <br /><br />Twenty
svelt yogis moved in Tam's attire and sipped Fiji water in front of
trendsetting crowds. The brand soaked up the positive affiliation while
busy photographers and bloggers captured the moment. </span></div>
</div>
Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-38904191206332134662012-11-15T07:04:00.000-08:002012-11-15T07:04:30.318-08:00'Tis the Season... for Hollywood's Biggest Nights!<div style="font-family: inherit; margin: 0.1pt 0in; text-align: left;">
<a href="http://www.oscars.org/awards/academyawards/about/awards/images/side_oscar.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://www.oscars.org/awards/academyawards/about/awards/images/side_oscar.jpg" width="110" /></a><b style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">While
the world gears up for the holiday season, we here at Rubik are looking
forward to the excitement of the season that follows: Awards Season!</span></b> <span style="font-size: x-small;"><b style="font-family: Arial,Helvetica,sans-serif;">It's
just around the corner, and brands seeking a tie-in with a
sophisticated, upscale, and high-engagement platform are just as excited
as we are. </b><b> </b></span></div>
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<div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; color: #333333; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px; text-align: justify;">
<span style="font-size: x-small;"><br />From
the Golden Globes, BAFTAs, and SAG Awards in January through the
Academy Awards at the end of February (and many more!), the season brings an air of
anticipation that can be strategically leveraged in a film or
awards-inspired activation. </span></div>
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<br /></div>
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<span style="font-size: x-small;">When it comes to experiential marketing
around film awards shows, many brands focus on connecting with
celebrities through gifting suits, green room sponsorship, and parties. <strong>Yet</strong> <strong>the
award season platform is an excellent launching point for
consumer-facing events as well, with its high level of consumer
engagement over the two month time period and its "A-list" appeal. </strong><br /><br />A few numbers: in 2012, close to 40 million people watched the Academy Awards, and <a data-cke-saved-href="http://tvbythenumbers.zap2it.com/2012/01/18/on-sunday-the-69th-annual-golden-globe-awards-wins-its-three-hour-time-period-in-adults-18-49-total-viewers-and-other-key-measures/116895/" href="http://tvbythenumbers.zap2it.com/2012/01/18/on-sunday-the-69th-annual-golden-globe-awards-wins-its-three-hour-time-period-in-adults-18-49-total-viewers-and-other-key-measures/116895/">20 million</a> the Golden Globes, about <a data-cke-saved-href="http://www.adweek.com/news/advertising-branding/im-still-big-its-pictures-got-small-138389#1" href="http://www.adweek.com/news/advertising-branding/im-still-big-its-pictures-got-small-138389#1">70% of whom</a> were adult women. <br /><br />In the weeks leading up to the shows, entertainment media and
blogs are all abuzz over Hollywood, while consumers plan their
watch-parties, check out nominated films, and cast their votes for the
best of the best.<br /><br />The awards season platform holds numerous
tie-in angles for brands -- whether it be around film, which inspires a
range of experience and emotion, or fashion, parties, food and decor,
celebrities, luxury, contemporary trends -- the list goes on.<br /><br />How might your brand affiliate with the magic of awards season? Here are a few ideas we love: </span></div>
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<span style="font-size: x-small;"><br /></span></div>
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<span style="font-size: x-small;"><a href="http://www.wehumangroup.com/content/coke-myparty-05.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="http://www.wehumangroup.com/content/coke-myparty-05.jpg" width="200" /></a></span></div>
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<span style="font-size: x-small;"><u><b>Coca Cola "MyParty" Campaign</b></u></span></div>
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<span style="font-size: x-small;">In 2011, <strong>Coca Cola</strong>
launched a teen-focused party-in-a-box campaign that leveraged the
popularity of in-home watch parties hosted by consumers on awards show
evenings. Using the innovative <a data-cke-saved-href="http://my-party.com/brand-party/cokeama2010" href="http://my-party.com/brand-party/cokeama2010">MyParty</a> platform, Coke invited teens around the world to host a brand-themed watch party with friends.<br /><br />Coke
mailed participants branded t-shirts and their signature soft drink
along with coupons for free Papa John's Pizza and a branded photo
backdrop. Enthusiastic fans felt like VIPs in their own homes. They
posted photos online and shared widely.<br /><br />The program cultivated
brand loyalty and valuable word-of-mouth promotion via Facebook and
Twitter, and earned Coke the reputation among teens they were aiming
for: that Coca Cola makes your life better. </span></div>
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<a href="http://www.luxurydaily.com/wp-content/uploads/2011/02/harrods-email-newsletter-420.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="168" src="http://www.luxurydaily.com/wp-content/uploads/2011/02/harrods-email-newsletter-420.bmp" width="200" /></a><span style="font-size: x-small;"></span></div>
<div style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; color: #333333; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin: 0px; text-align: justify;">
<span style="font-size: x-small;"><u><b>Oscar Winning Style</b></u></span></div>
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<span style="font-size: x-small;">In February 2011, London's luxury retailer <a href="http://www.luxurydaily.com/harrods-uses-oscar-inspired-emails-to-influence-purchase-intent/" target="_blank"><strong>Harrods</strong></a> launched a clever email newsletter featuring looks inspired by best picture nominated films.<br /><br />Labeled "Swan Song" (for<em> Black Swan</em>) and "Facebook Fashion" (<em>The Social Network</em>), the outfits showcased Harrods' products in a fun and creative way that effectively leveraged the season's focus on style.</span></div>
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<span style="font-size: x-small;"><br /></span></div>
</div>
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<span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM4LSTwiIDNkVNweMkN6XNJClWQk8K0zBsqG4mB9btlVqp0O5h5m554aRMPJDzu3hkBQgaL3mIeryyD_GtNYfHGwJs5UZWEUseh12mwHzoGpvPVTkT5ZV_UTF8470-bUzjUHrDQXlrU18/s1600/PSW+01+-+5x7.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM4LSTwiIDNkVNweMkN6XNJClWQk8K0zBsqG4mB9btlVqp0O5h5m554aRMPJDzu3hkBQgaL3mIeryyD_GtNYfHGwJs5UZWEUseh12mwHzoGpvPVTkT5ZV_UTF8470-bUzjUHrDQXlrU18/s200/PSW+01+-+5x7.png" width="200" /></a></span></div>
<span style="font-size: x-small;">For the 2011 SAG Awards, <strong>L'Oreal</strong> and <strong>People StyleWatch</strong>
hosted "A Night of Red Carpet Style" for celebrities. Then, the brands
turned to us here at Rubik to produce a consumer-facing event in
Hollywood & Highland's central courtyard. The activation featured an
array of stylish looks, inviting consumers to find the one that most
appealed to their own taste, and gave away free makeovers to go with
each. Styles included Hot Hollywood, Uptown Chic, American Classic and Urban Cool.</span><br />
<br />
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<span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5JYbWc4tFmpGTFRVUn1W77WgEoW9IEw6rxG-9i083ou2Q2HykEA-OWrxKT8NUSc1dOQJFTZg115DzqCrpA-kpvo18tcjKKk38cwbcJqSoNjX31P0fzPAnql8sOOYGokM5pu66JpSN-4/s1600/Gilbert+Gottfried+-+Netflix.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5JYbWc4tFmpGTFRVUn1W77WgEoW9IEw6rxG-9i083ou2Q2HykEA-OWrxKT8NUSc1dOQJFTZg115DzqCrpA-kpvo18tcjKKk38cwbcJqSoNjX31P0fzPAnql8sOOYGokM5pu66JpSN-4/s200/Gilbert+Gottfried+-+Netflix.jpg" width="200" /></a></span></div>
<span style="font-size: x-small;"><u><b>Netflix's Integrated Campaign</b></u></span><br />
<span style="font-size: x-small;">"Post a video online quoting a classic Oscar-winning movie for the chance to win a membership!" touted <strong>Netflix</strong> in a <a data-cke-saved-href="http://chiefmarketer.com/viralwom/netflix-pushes-academy-awards-viral-video-promotion" href="http://chiefmarketer.com/viralwom/netflix-pushes-academy-awards-viral-video-promotion">campaign</a> officially tied with the Academy of Motion Picture Arts and Sciences and the 79th Academy Awards.<br /><br />The
campaign leveraged the viral YouTube video phenomenon and a favorite
pop culture game around movies to celebrate Hollywood and drive
memberships. It cultivated interest in both the awards show as well, as
fans shared the videos and then checked out the Oscar-themed Netflix
landing page. </span></div>
Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-5917218844345204202012-10-18T07:04:00.004-07:002012-10-18T07:04:56.909-07:00Not Your Grandfather's Fiddle: Country Music's Fresh Face & Broad Appeal<br />
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<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><b><i></i></b></span></div>
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<a href="http://www.keepandshare.com//graphics/lp/music_lyrics/country/live_country_music_sm.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://www.keepandshare.com//graphics/lp/music_lyrics/country/live_country_music_sm.jpg" width="130" /></a><span class="Apple-style-span" style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: small;"><b>“It’s not your Grandfather’s fiddle! Today’s country music fan is an affluent educated middle to upper class individual. Their interests range from international travel to a good old fashioned rodeo.”</b> <span class="Apple-style-span" style="font-size: x-small;">- </span></span><span class="Apple-style-span" style="color: black; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: x-small;"><i>Kathy Wright, producer of Country Jam music festivals in Wisconsin and Colorado.</i></span></span></div>
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<span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif;"><span style="letter-spacing: 0px;"><br /></span></span></div>
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<span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif;"><span style="letter-spacing: 0px;">Today, country music has the broadest appeal of any genre in the US. Its rise in popularity spans age and income brackets -- giving associated brands the opportunity to connect with younger consumers in a meaningful way while re-energizing their older fanbase. </span></span></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Brands who are looking to reach a broad market of consumers with real buying power are taking note. </span></div>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Contemporary country stars include glamorous Hollywood A-listers, youthful pop-crossover artists, and classic singer-songwriters with all American values. With this shift toward the mainstream, the average country music fan has changed as well. </span></span></div>
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<a href="http://www.examiner.com/images/blog/EXID15710/images/MirandaBlakeonstage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="http://www.examiner.com/images/blog/EXID15710/images/MirandaBlakeonstage.jpg" width="320" /></a></div>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">According to the Country Music Association’s survey of 13,000 people, 42% of the US population is a country music fan, totaling a whopping 92 million adult fans. Here are a few key numbers: </span></span></div>
<ul>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;">40% fall in the 18-to-39 age group</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;">55% fall in the 25-to-54 age group</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;">Average income: $75,392 (average U.S. household income in 2010 was $49,445)</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;">89% are on Facebook, 58% are on Twitter</span></li>
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<span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">For brands from a wide range of sectors, country music has become an exciting and strategic platform for sponsorships and partnerships.</span></span></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="letter-spacing: 0.0px;"></span><br /></span></div>
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<a href="http://blendnewyork.com/fashion/wp-content/uploads/2010/03/Bonnaroo-Salon-Hosted-by-Garnier-Fructis-228x300.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://blendnewyork.com/fashion/wp-content/uploads/2010/03/Bonnaroo-Salon-Hosted-by-Garnier-Fructis-228x300.jpg" width="151" /></a><span style="letter-spacing: 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Here are a few examples of the range and variety:</span></span></div>
<ul>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>Garnier Fructis </b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;">found a beauty-conscious match with the Country Music Television Awards</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>Elizabeth Arden</b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"> saw huge success selling Taylor Swift fragrance</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>State Farm Insurance</b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"> partnered with Jason Aldean for a month on tour</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>Brita</b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"> filters brought filtered water and environmental awareness to country festivals</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>Jack in the Box</b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"> rolled their Jack Burger Truck to festivals across the southeast</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>Velveeta Shells & Cheese</b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"> pinged singer Rodney Atkins as a fresh faced ambassador</span></li>
<li><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"><b>Clorox</b></span><span class="Apple-style-span" style="color: #333333; font-family: Times, 'Times New Roman', serif; font-size: 12px;"> brands and Keith Urban gave fans a shot at an exclusive backyard BBQ</span></li>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><b><span class="Apple-style-span" style="color: #333333;"><span style="letter-spacing: 0px;"><i>With an image that is increasingly glamorous with an all-American spirit and fans who are tech-savvy and fashionable, a country music focused campaign is a great match for brands looking for freshness, fun, and values with roots.</i></span></span></b><span style="letter-spacing: 0.0px;"></span></span></div>
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Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com2tag:blogger.com,1999:blog-1399720014533917418.post-11369027202027555462012-04-06T13:39:00.006-07:002012-04-06T16:39:06.148-07:00Imaginative Activation at SXSW: Entertaining or Overdone?<span style="font-size:100%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJyTqXKV9gffuK72c_Gh7fBXn3zOShAseoyp2-O8AJWyMmT22sDpr_IM51VcjkZqZMEwD18TlQvv-VopA983go9BEvR11jFsSIcHF_eiBlJ-l9M0rvWTTEhEEvAdvi5cQvPIorVlwFM_o/s1600/SXSW_Skype+Town+Crier+Photo"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 150px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJyTqXKV9gffuK72c_Gh7fBXn3zOShAseoyp2-O8AJWyMmT22sDpr_IM51VcjkZqZMEwD18TlQvv-VopA983go9BEvR11jFsSIcHF_eiBlJ-l9M0rvWTTEhEEvAdvi5cQvPIorVlwFM_o/s200/SXSW_Skype+Town+Crier+Photo" alt="" id="BLOGGER_PHOTO_ID_5728434603925119010" border="0" /></a></span><span style="font-family:times new roman;font-size:100%;"><span style="font-weight: bold;">South by Southwest</span> (SXSW) is all about the future in music, film, technology, and now -- more this year than ever before -- in interactive marketing. What began in 1987 as a small gathering of independent musicians now hosts more than 2000 performers and 40,000 attendees over three weeks of festivals and conferences.<br /><br />There has been growing talk of concern among festival veterans over South By’s increasing commercialization in recent years. Marketers, therefore, had to be especially creative in order to engage this hip and savvy crowd.<br /><br />Let’s just say -- this opened the doors for brands to have a lot of fun.<span style="font-weight: bold;"> Virgin Mobile </span>rented a local house and invited festival attendees “to come on over to their place” for intimate backyard concerts. <span style="font-weight: bold;">Skype</span> sent out a town crier, dressed in colonial garb, to dramatically announce tweets with the “#skype” hashtag. </span><span style="font-family:times new roman;font-size:100%;"><span style="font-weight: bold;">Foursquare</span> hosted a playground court and foursquare competition, while <span style="font-weight: bold;">Warby Parker</span>, the trendy eyewear brand, opened a three day 1920s style carnival. Each of these activations added to the fun of the festival, and were generally well-received.<br /><br /></span><span style="font-size:100%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghXR6JjSrOVv8Zfu4NHUqiWN7HNsdU1BOshgcqn-RgzSVl_gkbiwTvocrZLni11hB7Ge_lITQ6boIjT_m9ajdlisVeCZP8do5BGNFuU2TSbz3bodWBuYs5Eo9Rht0uFK3t9Q73LJhBI8s/s1600/SXSW_Doritos+Jacked+Photo"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 236px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghXR6JjSrOVv8Zfu4NHUqiWN7HNsdU1BOshgcqn-RgzSVl_gkbiwTvocrZLni11hB7Ge_lITQ6boIjT_m9ajdlisVeCZP8do5BGNFuU2TSbz3bodWBuYs5Eo9Rht0uFK3t9Q73LJhBI8s/s320/SXSW_Doritos+Jacked+Photo" alt="" id="BLOGGER_PHOTO_ID_5728433013336223378" border="0" /></a></span><span style="font-family:times new roman;font-size:100%;">Doritos took activation to a new level, though, by building a 56 foot tall, fully functioning vending machine to promote a new line of chips, <span style="font-style: italic;">Doritos Jacked</span>. The structure rose four stories above a stage where bands performed across the week.<br /><br />Enthusiastic fans rolled foot-wide quarters into a payment slot and pressed giant buttons to receive prizes or bags of the new over-sized snack. Doritos increased the fun, and the social media engagement, by hiding these quarters around town. Show-goers tweeted or “liked” the page on Facebook to receive clues to the tokens’ whereabouts.<br /><br />The innovative installation wowed audiences at the festival and generated press coverage across the digital world, while showcasing new talent on the stage. It’ll be talked about for weeks to come and remembered as part of the 2012 SXSW experience.<br /><br />Is over-sized activation a good thing? It depends on who you ask, but as brands are pushed to higher and higher levels of imaginative activation (pun not intended!), will they be able to keep the focus on the fun, rather than overpower the spirit of the festival?<br /></span>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-61495719331223172692012-02-21T08:05:00.005-08:002012-04-06T16:44:41.025-07:00Fashion Week Supporting Sponsors: Diet Pepsi, DHL, Maybelline, TRESemmé, & American Express<span style="font-size:85%;"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 138px; height: 184px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht09revC_19xQQq1DfuMTNeyAG71JAe2YNSvkRoy8VpcIAlYn-ZL2MJz3ZsdFQR3WRi9t4AIbzjyfMqjkC8WMbzATE-su9Dv8-tBMuNynYrtlwoVRL0bBZQ-rEqPGrk5E4zi9gnPT5qec/s200/DSCF0978.JPG" alt="" id="BLOGGER_PHOTO_ID_5712002038392308370" border="0" /></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">As official hair and make-up sponsors of Mercedes-Benz Fashion Week, </span></span><span style="font-size:85%;"><b><span class="Apple-style-span" style="color:#ff6600;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">TRESemmé</span></span></span></b></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span"> and </span></span><span style="font-size:85%;"><b><span class="Apple-style-span" style="color:#ff6600;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">Maybelline</span></span></span></b></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span"> activated on-site, just outside the runway tents, with plenty of product samples to share with beauty-conscious show goers. </span></span><div><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">Maybelline's activation area included a comfortable relaxation lounge, while TRESemmé's featured a second story hairsalon.</span></span><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; font-size:85%;" ><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style="font-family:Georgia, serif;"> </span></span></span></span><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; font-size:85%;" ><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style=" ;">The hair </span></span></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">salon gave TRESemmé a film set overlooking the FW scene from which to shoot promotional video segments. For now, hair-related how-to videos are being posted online, but perhaps we'll see a commercial or even a segment for a TV show come out of the activation down the line.</span></span><span style="font-size:85%;"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 183px; height: 137px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaItSeDHyp8VTZC1xC-r7oM2GfmLrCuttfBLjBz2SoBEFcxOLDAGGS2h_RhJUTyTibopPLFMuE9nz6P711VJMGFtztOodeQ-xwb2D0MkAiL8e7hH25HCt8McnaOLWg1Skko9XLH_f1K9M/s200/DSCF1055.JPG" alt="" id="BLOGGER_PHOTO_ID_5712002980509745826" border="0" /></span><div><div><div><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span"><br /></span></span><div><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">While the beauty brands' connection to Fashion Week is obvious, what does a shipping company like </span></span><span style="font-size:85%;"><b><span class="Apple-style-span" style="color:#ff6600;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">DHL</span></span></span></b></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span"> have to gain in such a sponsorship? </span></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">As it turns out, plenty.</span></span><p style="margin-bottom: 0.18in"><span style="font-size:85%;"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 140px; height: 182px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjon95q8js3g-qTR-zBGTfts3wg9DBfRQHdZkume-56Jzi_NMTQgBiwPDq51QpgoLIUjocCRClGtTk4ndErNp5Kp1pgPAa2DwdnYKqUiyqq0iC2RGQWq7PvvtmduWiBhaE9SeymSpoqUEw/s200/DSCF0991.JPG" alt="" id="BLOGGER_PHOTO_ID_5712006044680223490" border="0" /></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">Numerous businesses leverage FW as chance to host clients and vendors, so DHL's presence kept their brand top of mind for </span></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">the many business men and women in attendance. For their activation, DHL's marketing team enlisted budding designers at LIM's school of fashion to create evening gowns -- that were made </span></span><span style="font-size:85%;"><i><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">entirely</span></span></i></span><span style="font-style: normal;font-size:85%;" ><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span"> of DHL packaging. The fun designs, displayed both on mannequins and live models, definitely caught the attention of passers-by.</span></span></span></p><p style="margin-bottom: 0.18in; font-style: normal"><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">Soft drink brand </span></span><span style="font-size:85%;"><b><span class="Apple-style-span" style="color:#ff6600;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">Diet Pepsi</span></span></span></b></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span"> faced a similar challenge to DHL, in determining how to link its product to attributes of Fashion Week. Last year, Diet Pepsi took on the challenge indirectly by unveiling a new can design. Slender and sexy, fashionistas throughout the tents sipped Diet Pepsis and kept the brand in the eyesight of everyone present. </span></span></p> <div style="text-align: center;"><span style="font-size:85%;"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 283px; height: 218px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3j8U-csoeA-9AHj9037DQ8iQOcb9BgwpV7EjrGYep7TT73n3hegeva_Yb1fPsg2Z5g2PYw3UxTGwmc51KfVxKj-WDWaZHdkOHcgP_F4Ly_sapK6QQbPhJ9tD0XOT13k1ahs01WUiCXso/s320/DSCF1003.JPG" alt="" id="BLOGGER_PHOTO_ID_5712009703444092562" border="0" /></span></div><p style="margin-bottom: 0.18in; font-style: normal"><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">This year the brand went for direct alignment - say</span></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">ing, in effect, "we support fashion just like you." Their set, created by Jonathan Adler, featured a display of four outfits by up-and-coming American designers. The full collections had been unveiled at a Diet Pepsi-sponsored fashion show on FW's opening night. Both the show and the support of young designers created a press-worthy narrative for the brand.</span></span></p><span style="font-size:85%;"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP6zCJotAJRTyAppkUn61-7I5KqbqqPonwyVypxwtsyifac5UscolFBbFsuUwDNKdSE0mGBQktJHDhm4Jnms6hyhjQFQFSeF4YoxjcdugWLqrOzee3nT861GLu1jHA3xx8XvsTJVuEcxg/s200/DSCF1004.JPG" alt="" id="BLOGGER_PHOTO_ID_5712011277596597874" border="0" /></span> <p style="margin-bottom: 0.18in; font-style: normal"><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">Surrounded by the nods to fashion in each of the other sponsorship activations, </span></span><span style="font-size:85%;"><b><span class="Apple-style-span" style="color:#ff6600;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">American Express</span></span></span></b></span><span class="Apple-style-span" style="font-family:'times new roman';font-size:85%;"><span class="Apple-style-span">' lounge simply gave show goers a comfortable place to rest while recharging iPads and cameras between shows. A FW sponsorship reminded show goers of the brand's positioning as the card of the wealthy and well-connected while highlighting the elevated service it provides its customers.</span></span></p><p style="margin-bottom: 0.18in; font-style: normal"><span style="font-size:85%;color:#000000;"><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span">In the end, a visit to Fashion Week isn't just about the scene and the shows. If sponsors have activated effectively, visitors will go forward touting the brands just as much as the looks that flowed down the runway. </span></span></span></p></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-2776041240015810742012-02-21T07:39:00.002-08:002012-02-24T17:18:45.178-08:00Title Sponsor: Mercedes-Benz<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipXGAhdC_qdfBs9PAVaY7qxpySOGlyJEBqWiPY7A-kJ7IiqF9nZToI6CX2Bek2lhqM2mEV32ljafMPC30JLYBtXQEHIpR1krhy66waDrndaLXSRWf458TMiXBg3SB2ijG3XyGvZh9EI5s/s1600/DSCF1060.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipXGAhdC_qdfBs9PAVaY7qxpySOGlyJEBqWiPY7A-kJ7IiqF9nZToI6CX2Bek2lhqM2mEV32ljafMPC30JLYBtXQEHIpR1krhy66waDrndaLXSRWf458TMiXBg3SB2ijG3XyGvZh9EI5s/s200/DSCF1060.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5711619317626615010" /></a><span class="Apple-style-span" style=" color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "><span class="Apple-style-span" style="font-size:85%;"><span class="Apple-style-span" style="font-family:'times new roman';">As title sponsor, </span><span class="Apple-style-span" style="color:#FF6600;"><b><span class="Apple-style-span" style="font-family:'times new roman';">Mercedes-Benz</span></b></span><span class="Apple-style-span" style="font-family:'times new roman';"> had a very visible presence, but kept their staging classy and demure. Producers set the stage for brand interaction with three different activation areas, including two auto displays and an exclusive lounge.</span></span></span><p style="margin-bottom: 0.18in"><span class="Apple-style-span" style="font-size:85%;"><span style="color:#000000;"><span class="Apple-style-span" style="font-family:'times new roman';">Mercedes integrated their current ad campaign, </span></span><a href="http://www.prnewswire.com/news-releases/icons-of-style-mercedes-benz-features-new-sl-roadster-and-supermodel-lara-stone-in-calvin-klein-collection-captured-by-alex-prager-136065633.html"><span style="color:#0010ee;"><u><span class="Apple-style-span" style="font-family:'times new roman';">Icons of Style</span></u></span></a><span style="color:#000000;"><span class="Apple-style-span" style="font-family:'times new roman';">, into an auto display set as a Hollywood photo shoot. The campaign itself features photographs of supermodel Lara Stone in a vast, barren landscape alongside her get-away car, the SL Roadster. The activation, then, included the actual car set against a similar backdrop and created a chic photo op for show goers. The wild landscape let viewers sense the freedom of a ride in a Roadster while linking the brand to the high style of Fashion Week.</span></span></span></p><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsF8z-8Mfwo5jIV5oKt6pbfDGfx-vyjsmN60NQ7dL1n7GelVwVFaVwSfBvZJjVDpvR1J7ZnmlRbihGR9VwKIn2H7d8el97fi5ODks-1ZivU3geT94MtBrmn5dNGlogtVILbtoAm6f_fvs/s200/DSCF1040.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5711619959912224546" /><p style="margin-bottom: 0.18in"><span class="Apple-style-span" style="font-size:85%;"><span style="color:#000000;"><span class="Apple-style-span" style="font-family:'times new roman';">A second auto display featured a Mercedes SUV against a backdrop of a designer boutique turned fine art gallery. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family:'times new roman';">Here, Mercedes displayed their paints and wood interiors using a series of multihued stilettos and chic wooden handbags. A finely etched placard directed visitors to a website where they could enter a sweepstakes after creating a Mercedes-themed Polyvore set. This was a great way to carry the activation beyond the event itself, as it engaged consumers in a design experience involving both FW Collections and Mercedes branding.</span></span></span></p> <img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 150px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjknxsJNuaYdlSD4CsPPR1jvL2uhmRkGe00eqPCBrxX0_ADwwvJtuMQGuHogsW6LM-0awBGNThqwqdHJJJBBzvenAp992rgXK38f6tGk6rgoDxvpiq4SeJTE2yKMz9UZh3zXq73kwwpcSY/s200/DSCF1024.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5711619541234493154" /><p style="margin-bottom: 0.18in"><span style="color:#000000;"><span style="font-size:85%;"><span class="Apple-style-span" style="font-family:'times new roman';">In addition to the auto displays, Mercedes welcomed fashion's elite into their intimate bar and lounge. The subtly marked entrance created an air of exclusivity that smoothly aligned with their brand positioning. This was the place to be and be seen, alongside celebrities like Kristin Chenoweth and Vera Wang. The space felt intimate and elegant, easily creating positive brand association for visitors who sipped Moet champagne and wooed over cupcakes featuring the Benz logo. Interiors created by a team of renowned designers and contemporary artist Stephanie Hirsch left visitors with the feeling that high fashion and the Mercedes-Benz brand go hand in hand.</span></span></span></p>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-41021839657382741272012-02-21T07:32:00.001-08:002012-02-24T17:17:47.872-08:002012 Fashion Week (Fall/Winter Collections): The Rundown<span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:medium;">The pinnacle of chic design and savvy culture, New York's </span><span class="Apple-style-span" style="color:#FF6600;"><b><span class="Apple-style-span" style="font-size:medium;">Mercedes-Benz Fashion Week</span></b></span><span class="Apple-style-span" style="font-size:medium;"> has been on the minds of many a trendsetter over the past month. For FW's official sponsors, this is a prime opportunity to build brand image and awareness. Brands who utilize this partnership effectively can powerfully augment their image. From sexy stilettos to salon services, here's a run-down of how brands activated this year under the big white tents.</span></span>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-18945985866033325832011-12-01T06:50:00.000-08:002011-12-01T07:04:02.048-08:00Dior leverages Art Basel traffic and coverage for first pop-up<div style="text-align: center;"><br /></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMLdyVpOqAYtLKTaIsTm766tiamtUhFmh48a22i8G_A2KEP99PuwC5jGuCAP4RraDpfQ_4b4GXpFsu896LYS4OKGjrMpS-RObw8xE5DEKi89bQy77Bzwdpbs8pWgvM4aoEFu-PPyeCqBA/s1600/Screen+shot+2011-12-01+at+9.57.34+AM.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px; height: 172px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMLdyVpOqAYtLKTaIsTm766tiamtUhFmh48a22i8G_A2KEP99PuwC5jGuCAP4RraDpfQ_4b4GXpFsu896LYS4OKGjrMpS-RObw8xE5DEKi89bQy77Bzwdpbs8pWgvM4aoEFu-PPyeCqBA/s200/Screen+shot+2011-12-01+at+9.57.34+AM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5681174452855974882" /></a>Sometimes you get just as much press and coverage by NOT being a sponsor but activating around an event! Christian Dior launched its first ever pop-up in Miami, in the heart of the design district and in conjunction with Art Basel (December 1-4).<div><div style="text-align: center;"><span class="Apple-style-span"><u><br /></u></span></div><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 151px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPEfpKzZYi0d6MKwxAB7tXd0efC6I8MMrMd5v_THeZq83ci3WsUIIUs5a9BmQQ7BmxyDxcY4XDUqKzCuZeA968xL8U8evcJ60Of89Wicu7Pxu6u2dZzY4pG6U3hFuM-KoCw3sR6tq0NzY/s200/Screen+shot+2011-12-01+at+9.56.34+AM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5681174541039168850" /><div>The 3,100 square foot shop will be open November 28th through December 12th,</div><div>highlighting the brand to an art savvy crowd. The pop-up is a collaboration between the brand and German artist Anselm Reyle. </div><div><br /></div><div>The beautiful space features gigantic video screens, vibrant colors, vintage Louis XVI chairs covered in colorful prints, all created by Reyle.</div><div><br /></div><div>And the bonus... a food truck outside will serve French pastries from 11am to 1pm every day. A great first pop-up leveraging a densely</div><div>populated artsy crowd!</div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif8QvwZ5aHap1mVY5MQTD8hXAOD9Xck02eBODSU2fbTTR4AFp2ni8SB3K3NDgMhjfLPg-NQb_8FRDfPB0M-QrDaYYxbTvOuRPSHiJkYRIpzreKEEORgc0X9LJo6J9MPJU45V9uI7VYwqU/s400/Screen+shot+2011-12-01+at+9.57.07+AM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5681175599421113874" style="color: rgb(0, 0, 238); text-decoration: underline; display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 274px; " /><div style="text-align: center;"><br /></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-17657265337969598582011-11-15T08:31:00.000-08:002011-11-15T08:38:47.530-08:00Coca-Cola Reinvents back to its Core<p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">A lot of times huge brands rely on their name and branding to stay relevant and keep the brand on top.<span style="mso-spacerun:yes"> </span>Knowing that by building a lifetime consumer you will keep them interested in you by just your product.<o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">In today's fast paced, “need the next best thing” society, holding on to consumers takes more then </span><span class="Apple-style-span" style="font-size:85%;">delive</span><span class="Apple-style-span" style="font-size: small; ">rin</span><span class="Apple-style-span" style="font-size: small; ">g a good</span></p><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 111px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5iohreFW4Y5Wt2FJVsFYSvrRaKRFUtS9C7ebJKMq6R8UFsCLyMc5n0RDJ0QkxNj1Jla-WCgw568mXjj_gJJBiwIq_byUjgSmMd0YBvF3i2wpZAFH4WVDWgJbAAN-tPC5uLVsYu1I9Lnc/s200/Screen+Shot+2011-11-15+at+11.29.53+AM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5675262309141838754" /><span class="Apple-style-span" style="font-size: small; ">product.</span><span class="Apple-style-span" style="font-size: small; "><span style="mso-spacerun:yes"> </span></span><span class="Apple-style-span" style="font-size: small; "><span style="background:red;mso-highlight: red">Case in point - Coca-Cola.</span></span><p class="MsoNormal"><span class="Apple-style-span" style="font-size: small; ">The brand has been around for 125 years and has built a reputation for their classic look, ad </span><span class="Apple-style-span" style="font-size: small; ">campaigns and family friendly marketing.<span style="mso-spacerun:yes"> </span>While they have loyal consumers they still wander to the other side to try the sexy new look of a competitor.</span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">After doing some soul searching the company realized they "lost their way through arrogance and hubris" (according to Joe Tripodi, chief marketing and commercial officer for the brand).<span style="mso-spacerun:yes"> </span>So in 2011 they decided to reinvent themselves with some very good results.</span><span class="Apple-style-span" style=" ;font-size:small;"></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">This year the 125 year old brand enlisted in a new marketing campaign that instead of using the old mass-marketed, big brand model on every product, they have broken up their products and given the smaller ones their own identity as well as adding new outlets under the Coca-cola umbrella.<span style="mso-spacerun:yes"> </span></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">By using the brand's name they were able to land strategic partnerships like with the World Wildlife Funds polar-bear conservation efforts (remember the cute holiday Coke polar bears… genius!).<span style="mso-spacerun:yes"> </span>Through the partnership, the brand will turn 1.4 billion Coke cans white to help raise awareness of the cause.<span style="mso-spacerun:yes"> </span></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">They also have been pulling some creative stunts to get the most out of all of their campaigns.<span style="mso-spacerun:yes"> </span>This year, Coca-Cola Freestyle, their touch screen soda fountain that holds up to 125 different flavored beverages, launched a teen-focused campaign with Maroon 5, who hosted a "24 Hour Jam Session," which followed the band while creating an original song for the campaign.<span style="mso-spacerun:yes"> </span><o:p></o:p></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:85%;">With these new approaches Coca-cola has seen a 3% increase in growth this year to date, in a mature category with heavy competition. <span style="mso-spacerun:yes"> </span>Just goes to show, sometimes you have to think outside of the [Coke] can.</span></p><p class="MsoNormal"><o:p></o:p></p> <!--EndFragment-->Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-67082196916239653512011-09-09T13:28:00.000-07:002011-09-13T08:40:05.194-07:00Are You Ready For Some Football??<div><div><div><div><div><div><div>It is hard to believe Summer is over. As fast as it comes, I think it goes by even faster. But now it is time to trade in the Monday morning chatter, from which beach is to blame for this week's sunburn, to did you see the game. </div><div> </div><div>Whether you are a sports fan or not, it is hard to escape the fact that Fall means football. Men (and women!) are constantly hitting refresh on their computers to see how their fantasy teams are doing and checking to see which players will be healthy this week to play. Local watering holes are stocking up on beers for all of the fans who come out on both Saturday and Sundays to cheer their teams. Advertising and Marketing agencies are beginning to plan their Superbowl campaigns and big name brands are looking for the hot new hand to court for this year's sponsorships.</div><div> </div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOpqky5rG0q6LhJt1zvYi9OgUYTzaq-VLB9UqR0QAHwI-ytsPC8JewAkzfydipHorUGW9VKnkVbNRjFoaczc9-romiKWbAbhvMsGx8a92-cVQah3Ln5PPhwTpUcylK4R4qnMXNTEUwC2o/s1600/ncaa.jpg"><img style="margin: 0px 10px 10px 0px; width: 102px; height: 91px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5651530070967340370" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOpqky5rG0q6LhJt1zvYi9OgUYTzaq-VLB9UqR0QAHwI-ytsPC8JewAkzfydipHorUGW9VKnkVbNRjFoaczc9-romiKWbAbhvMsGx8a92-cVQah3Ln5PPhwTpUcylK4R4qnMXNTEUwC2o/s200/ncaa.jpg" /></a>It is not just the NFL that sports marketers are interested in -- college football is also becoming a heavy hitter for both sponsorships and marketing deals. This is evident with ESPN's four-year, $500 million dollar deal to broadcast the National Bowl Championship Series. And television networks are not the only ones who are looking to the NCAA for partnerships.</div><div> </div><div> </div><div> </div><div> </div><div>Last week in an historic deal, IMG Worldwide <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4dtvqvqYQ4l3nD7t3S3omtbUux_RVhqx1JajnFKhhDvr9wxLL6kt7Bt57a0YGECwVGAxEpx0SsMs0UbuG746wIySmk0rQyIuHbl4J2ipQrY5IZzzMXWAUGUnANtbOd4VWlN1WCAPph4k/s1600/IMG.png"></a>and UPS <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99LW8-o1HoSY_aSu9rzzuaTGGp9WTR_eoa3XCoRY-28pIzNMwWTS1L9nmxc3BM-nDJnLKBu6Fbr3kiJ60uNX4AxlhSjnX9rQbNGHSrKPiEjdaRm3DewqLoHkLe3KFWBTJVXoY8WgObzE/s1600/UPS.jpg"><img style="margin: 0px 0px 10px 10px; width: 88px; height: 126px; float: right; cursor: pointer;" id="BLOGGER_PHOTO_ID_5651530527131819586" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99LW8-o1HoSY_aSu9rzzuaTGGp9WTR_eoa3XCoRY-28pIzNMwWTS1L9nmxc3BM-nDJnLKBu6Fbr3kiJ60uNX4AxlhSjnX9rQbNGHSrKPiEjdaRm3DewqLoHkLe3KFWBTJVXoY8WgObzE/s200/UPS.jpg" /></a>announced a $100 million dollar agreement that gives UPS rights to 68 colleges in an all-in-one exclusive package. This deal is the first time a company had worked an "efficient" way to target the collegiate fans without going to each school individually. </div><div> </div><div>The deal gives UPS rights to the schools logos, local TV, radio and digital advertising, licensing and game-day activations in more than 250 stadiums across the country. </div><div> </div><div> </div><div> </div><div>And this is just the beginning as IMG is continuing to reach out to marketers in other categories for similar deals. Just last month they worked a deal with Old Navy to allow the retailer to sell apparel with college logos on them.</div><div> </div><div> </div><div> </div><div>What do you think of these deals? Do you think these deals are truly more efficient for the schools participating?</div><div> </div><div> </div><div> </div></div></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-13028030887518868372011-08-15T08:45:00.000-07:002011-08-17T06:53:21.314-07:00Louby Doubies<div><div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirPpaGSoggswv_sxza7GGDkMsX6bp7DlF9INFHlTO3K_YM2bMO3JD0Reb5U0Y_xK_UZ3CRdkcdryFkFY7cwetDoBYT3V8iUg5Im_YURdF2sry_KlmkMXeZbaaSMkUxA11Ih15OYqselww/s1600/slut+shoe.jpg"><img style="margin: 0px 0px 10px 10px; width: 124px; height: 200px; float: right; cursor: pointer;" id="BLOGGER_PHOTO_ID_5641122103850066898" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirPpaGSoggswv_sxza7GGDkMsX6bp7DlF9INFHlTO3K_YM2bMO3JD0Reb5U0Y_xK_UZ3CRdkcdryFkFY7cwetDoBYT3V8iUg5Im_YURdF2sry_KlmkMXeZbaaSMkUxA11Ih15OYqselww/s200/slut+shoe.jpg" /></a><div><div><div><div><div>They symbolize status, fashion, poise. They are as striking as the women who wear them. They are fashion forward and still timelessly chic. They are shoes made by none other than Christian Louboutin.</div><div> </div><div> </div><div>Known throughout the fashion world and adored by celebrities, these shoes have been featured in countless fashion publications, worn on every runway and have cemented their place in pop culture by their iconic red sole.</div><div> </div><div> </div><div> </div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRfzRoBBum6gD5KH_HG73XC5uBwcYr4uYlFnyH_RcAcup0lnycQt5RNGh9OIj7l1HElCbQxtWmza9Hfzy4fNrtioEN7TJYZkhxkMzgo3aGBzSx6ex9QAbbw4g13coWGbjDG0ueMZPsyTI/s1600/louby.jpg"><img style="margin: 0px 10px 10px 0px; width: 121px; height: 114px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5641121891164733330" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRfzRoBBum6gD5KH_HG73XC5uBwcYr4uYlFnyH_RcAcup0lnycQt5RNGh9OIj7l1HElCbQxtWmza9Hfzy4fNrtioEN7TJYZkhxkMzgo3aGBzSx6ex9QAbbw4g13coWGbjDG0ueMZPsyTI/s200/louby.jpg" /></a>In 1992 Christian Louboutin launched his first line of high end shoes in Paris, <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK8VDdtBBQjNMPtwv-88b9hDsYLTAMJbSO9KfAzHXPJF1mgEQ0wkxL4Bvvg0ftr_RqcEg73qFv6yksLhjDknAFzPYzJa0VuOKW0DrhJ0IFdjC4t9anWERTU6lgjN9dZHGDi_p6eZx3VCc/s1600/louby.jpg"></a>France. Just 2 years later a boutique is opened in New York as the classic design took off. In the years following, Christian Louboutin has partnered with names like Chanel, Yves Saint Laurent, John Paul Gaultier and Givenchy to create shoes that impeccably brand with the fashion houses' creations.</div><div> </div><div> </div><div> </div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixuy1hoqxylNCZhPzk-8AVbkGLlbHd2fLkZENKuPJDybgExrgW-NCEpi7aDgWThxv32vD_coTQga0z8_Q9tj4HxmFFAYGfJcKSrdWg5j1rzaAA6RH1DCjOw43VQGVrDDSkZ7DPGjrQG-U/s1600/ysl+shoe.jpg"><img style="margin: 0px 10px 10px 0px; width: 136px; height: 150px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5641121612187456594" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixuy1hoqxylNCZhPzk-8AVbkGLlbHd2fLkZENKuPJDybgExrgW-NCEpi7aDgWThxv32vD_coTQga0z8_Q9tj4HxmFFAYGfJcKSrdWg5j1rzaAA6RH1DCjOw43VQGVrDDSkZ7DPGjrQG-U/s200/ysl+shoe.jpg" /></a>Just recently however, Yves Saint Laurent designed 4 pairs of shoes for their 2011 cruise collection...and these shoes were red, all red...including the sole. Louboutin took the fashion house to court pointing out that the red sole was indeed his branding and that he was in the process of trademarking the red sole. The judge however, ruled that "because in the fashion industry color serves ornamental and aesthetic functions vital to robust competition." the court found that Louboutin was "unlikely to be able to prove that its red outsole brand is entitled to trademark protection, even if it has gained enough protection in the market to have secondary meaning."</div><div> </div><div> </div><div>In looking at brands that you may represent or products that you have branded, is this a fair judgement? </div><div> </div><div> </div><div>In an industry and a time where a company will use a competitor's branding to promote their own styles, how is trademarking going to help future designer's branding strategies? Or is it free reign for all and before you know it every woman will be wearing red soled shoes?</div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div></div></div></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-85408952398691004412011-08-15T08:26:00.000-07:002011-09-07T08:02:21.831-07:00Fashion Week<div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiv5_MoIAVBEZV53BszOgCe0gYk-907_Cot28FzgELxC24So1tIN25unCkRfkGc4NnVMDRha2Hf9Li8FGv_4eWIqmKTuKTE7HuFsPll9RIOtrsX9gBzwA19K2KEyGEtP2vRJz40OwBQVU/s1600/fw2011.jpg"><img style="margin: 0px 10px 10px 0px; width: 145px; height: 99px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5649339036899063682" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiv5_MoIAVBEZV53BszOgCe0gYk-907_Cot28FzgELxC24So1tIN25unCkRfkGc4NnVMDRha2Hf9Li8FGv_4eWIqmKTuKTE7HuFsPll9RIOtrsX9gBzwA19K2KEyGEtP2vRJz40OwBQVU/s200/fw2011.jpg" border="0"></a><div><div><div>It's coming... grab your bag... oh wait, are you sure you want to carry that one?</div><div> </div><div>Fashion Week. It is synonymous with exclusivity, style and over the top art. FW started in 1943 to draw attention away from the French fashion week and to give American designers a chance to show their work to the public. New York is home to the event twice a year for fashion's insiders and trendsetters so they could sample the new collections of the top designers and relay to consumers what to wear in the coming season.</div><div> </div><div> </div><div>Fast forward to today. It is an event that hundreds look forward to and follow. It marks the changing of the seasons and most importantly is a great platform to introduce new products to style setters and news makers without investing a lot.</div><div> </div><div> </div><div>Over the years major brands like American Express, McCafe and most recently Diet Pepsi have introduced new designs and products by becoming a sponsor to the event. Name association alone draws attention but the opportunity for product sampling is what leaves people talking and lets your brand be top of mind.</div><div> </div><div> </div><div>NYC Fashion Week is a huge scale and if you are not looking for that level there are still plenty of options. Most retail departments stores like Macy's, Bloomingdale's and Saks Fifth Avenue hold their own fashion shows and events you can get involved with as well as local fashion events help in the community near your business. In the end you are reaching an audience that believes spending is always stylish.</div><div> </div><div> </div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com1tag:blogger.com,1999:blog-1399720014533917418.post-17487343719049866102011-08-08T11:45:00.000-07:002011-08-08T11:45:24.913-07:00Great App Ideas for Festivals, Live Events and Their Sponsors - IEG's Sponsorship Blogs - Sponsorship.com<a href="http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/August-2011/Great-App-Ideas-for-Festivals,-Live-Events-and-The.aspx?utm_source=NewOTW&utm_medium=Email&utm_term=featuredBlog&utm_campaign=otwWeekly080811#.TkAuq_HT4Z0.blogger">Great App Ideas for Festivals, Live Events and Their Sponsors - IEG's Sponsorship Blogs - Sponsorship.com</a>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-60566184878483989052011-08-07T09:01:00.000-07:002011-08-08T10:21:39.814-07:00New Products. New Places.<div><div><div><div><div><div><div><div><p align="left"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho0VvrAKQOwcHoLhNu2Z6RheeR1wQdIPkT0k4HzF3YOtuBJ0kI0xmnWYLjfiCKnBS-uLeZ3ZWX9gQQYkcB16gOGHQT0Mu6J7Yb0AZxZrVX4ByHXDUV39iiqf9FJ2TPHL65r1tOEX9BndU/s1600/pepsi.jpg"><img style="margin: 0px 0px 10px 10px; width: 105px; height: 141px; float: right; cursor: pointer;" id="BLOGGER_PHOTO_ID_5638531477300672914" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho0VvrAKQOwcHoLhNu2Z6RheeR1wQdIPkT0k4HzF3YOtuBJ0kI0xmnWYLjfiCKnBS-uLeZ3ZWX9gQQYkcB16gOGHQT0Mu6J7Yb0AZxZrVX4ByHXDUV39iiqf9FJ2TPHL65r1tOEX9BndU/s200/pepsi.jpg" /></a>I can remember watching countless shows where the iconic Pepsi can was in the hands of the characters or the numerous times fun and<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7M6sqnP9d4f4FLNjf9aA7KtSb8eSA-o1H7ed1JTw2lm0TVkud07pNXKB6zrlfH7urrMtzmeEggXIz_mifv-HSCuw3dEBfKYPyC3uybEC2WjGlj53vNhoLn_GlB8CNkYqdBrZCwONRckQ/s1600/pizza+hut+2.jpg"></a> happy families ordered a piping hot, cheesy Pizza Hut pizza loaded with delicious toppings, but lately product placement in television and movies does not jump out in that obnoxious way as it used it.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDcpWlsglPkfCyco3AmjOUTuJ3pfbmdtu506WDqXf6ENGQ0eYNJsuIO_vWvklz0H8vdNxpkTeqWzQky0pk-TfmKm79G61RiCSCwDbeBqjJwotQ6DO2_UNFwHj_-e3zR2xQlfr9_uhnajs/s1600/pepsi.jpg"></a></p><div><div> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPsgjrw4Noa784zLrZqwPR1L0ORZUklfrTZqrxKMEM_DTBVWaWPlQ9MhjmKB9RS6idtrVQSm_jpZxrXp7tnBHpNUjjLeuS36sTQc5el9tcWFEVpD7NOWcTbTR6HKmA-LNAsr0xcjZzVRI/s1600/pizza+hut.jpg"></a></div><div> </div><div>Better, more clever writing, perhaps... Maybe it is just that we are all so used to consumerism that it has become white noise to us but the fact is, product placement is still there and in all actuality, it is stronger and (according to companies) more important than ever.</div><div> </div><div> </div><div>With the popularity of DVR and On Demand, people are fast-forwarding through commercials. Companies are not getting the guaranteed airtime and audience they used to be able to count on and are seeking new ways to get their brands name out there.</div><div> </div><div> </div><div>A new innovative way to incorporate products is beginning to show up in syndicated episodes of popular television shows. The company SeamBI (Seamless Brand Integration) has developed a way to digitally alter new products and brands into old episodes of television shows. The way the content is added does not change or disrupt the show, it only adds the placement where it seems fit. For example, in rerun episodes of the popular show How I Met Your Mother, flat screen TVs and outdoor movie posters were added to select scenes promoting upcoming movies. Once they are put in, the content can be changed to current movies or products.</div><div> </div><div> <img style="margin: 0px auto 10px; width: 231px; height: 198px; text-align: center; display: block; cursor: pointer;" id="BLOGGER_PHOTO_ID_5638532063932814434" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi88oK_TgVmSD9EnxnAWjsFCtEtlCfFQmPfCs1GJZSwGuxSWJdcXjO2P9LqRwPthbPAMOBbc5e5AemfklBJqapbnB17vMV8Prq_6lPIvkwIkQZM8zgNRXSUrG3NBoMuiuQKMoay7L2hCvI/s200/How_met_mother_2_510.jpg" /></div><div> </div><div>Another company that is thinking outside of the box to get their brands name to consumer's is Cascadian Farm. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaE-I3TTuPXqXXU1xHFh01IaGmPtYjEFUJHTgaCH875ObcnBktYDiDU-IX_r95fCpsn3Yfku25oOoXHr1rmNYxYfoBnwkdQ1bUXYDvCuA9E_Ol4t5g9XdhkCY-MXSygKFcGXStujpilWY/s1600/farmville.jpg"><img style="margin: 0px 10px 10px 0px; width: 162px; height: 125px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5638535309316162786" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaE-I3TTuPXqXXU1xHFh01IaGmPtYjEFUJHTgaCH875ObcnBktYDiDU-IX_r95fCpsn3Yfku25oOoXHr1rmNYxYfoBnwkdQ1bUXYDvCuA9E_Ol4t5g9XdhkCY-MXSygKFcGXStujpilWY/s200/farmville.jpg" /></a>In 2010, they were the first company to partner up with Farmville, the online game sensation to produce the first "branded crops". In four days 310 million Cascadian Farm Organic Blueberry crops were digitally planted in the online game with more than 1 million people purchasing the digital crop.</div><div> </div><div> </div><div> </div><div>With companies finding new innovative ways to incorporate advertising in media the FCC has begun to revisit the product placement rules, especially pertaining to children's television. Studies how that, as savvy as kids are today, in most cases, they are unaware of the advertising directly aimed at them.</div><div> </div><div> </div><div>But then again, with creative enough writing, adults may not even know when they're being solicited to, after all how badly did you want a Pizza Hut pizza after reading the opening to this post?</div></div></div></div></div></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-75493732989603061952011-07-01T07:07:00.000-07:002011-07-14T08:46:40.721-07:00One for you AND one for you...<div><div><div><div><div><div><div><div><div><div>Partnering with Charities and Non-Profits is a big idea that has proved to be successful for all parties involved. As we discussed before, the ability to help others while still driving consumers to work/purchase your brand is a success all around. Today many corporations are launching creative new campaigns to bring attention to not just their brand but also the charities they are partnered with. However, a new concept is catching steam that is not just creating awareness but is using the act of giving as their branding. </div><div> </div><div> </div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWqqDL3a6BgM9q2HMs0r_Kh1sSh7Lfi4yU-p7bSCgYJ2O6-VBilYVsH54ayynJfZyrjrCjZr-Jt7hlOopYmauYzRxdwuXPdXx4f8ck6M-C0nQ6wEAB3LdEHfGu-my5Kar6anbMNWRGve0/s1600/Toms.png"><img style="margin: 0px 10px 10px 0px; width: 200px; height: 145px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5625884240210252018" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWqqDL3a6BgM9q2HMs0r_Kh1sSh7Lfi4yU-p7bSCgYJ2O6-VBilYVsH54ayynJfZyrjrCjZr-Jt7hlOopYmauYzRxdwuXPdXx4f8ck6M-C0nQ6wEAB3LdEHfGu-my5Kar6anbMNWRGve0/s200/Toms.png" /></a>The original idea caught on in 2006 when the creator of TOMS shoes, Blake Mycoskie, returned from a trip to Argentina. While traveling he found so many children in the small villages could not afford shoes. Without shoes they were not allowed to attend school. Mycoskie returned with the concept "one for one". Once a pair of his brand's shoes are purchased, they would donate a brand new pair of shoes to a child in Argentina. Once word got out, consumer support started pouring out and when he returned to Argentina he was able to bring back 10,000 pairs of shoes to children in need.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7hqAhbwZ_LmDKLgqSRaL7AZWU8vp16aM9huxrPWuGDImXYeL3OfUaVSGjxtVNsVHQ9cekgc67k6yy4Xy8caPiNVIPq4OsdDcnFZmuVBed0QZ0p4wbA4hr9ZIQJSJNqcvA1r48wLDM6b0/s1600/multiple+toms.png"><img style="margin: 0px 0px 10px 10px; width: 200px; height: 129px; float: right; cursor: pointer;" id="BLOGGER_PHOTO_ID_5625916400903315874" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7hqAhbwZ_LmDKLgqSRaL7AZWU8vp16aM9huxrPWuGDImXYeL3OfUaVSGjxtVNsVHQ9cekgc67k6yy4Xy8caPiNVIPq4OsdDcnFZmuVBed0QZ0p4wbA4hr9ZIQJSJNqcvA1r48wLDM6b0/s200/multiple+toms.png" /></a> Today more than 1,000,000 shoes have been donated to children through the TOMS organization. With the help of social conscious celebrity trendsetters, TOMS shoes are the "it" shoe of the summer and the story behind the brand has sold more shoes than any advertisement reach has. TOMS is not the only fashion company who is going after the "one for one" concept. </div><div> </div><div> </div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb5RvT6Krr0MNEc29jKw4Y9jmATG0xWIeVXD98MkQpVUDm0wNt0ALmplEDlmThFQngNGcaz0PuaxYmCnQGj_iQA2Y9I6EFCAhl02e4JtTxiDcm5R42HEKVLZU6z7xmujcq5aBPzIMIvEM/s1600/Warby+Parker+2.jpg"><img style="margin: 0px 10px 10px 0px; width: 200px; height: 126px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5625916829195603938" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb5RvT6Krr0MNEc29jKw4Y9jmATG0xWIeVXD98MkQpVUDm0wNt0ALmplEDlmThFQngNGcaz0PuaxYmCnQGj_iQA2Y9I6EFCAhl02e4JtTxiDcm5R42HEKVLZU6z7xmujcq5aBPzIMIvEM/s200/Warby+Parker+2.jpg" /></a>Warby Parker, an eyeglass retailer , was built on the concept of chic eye wear at affordable prices. This past spring, Neil Blumenthal, Co-Creator of Warby Parker and former director of VisionSpring, brought the two companies together to form a "one for one" initiative. Once a consumer purchases a pair of glasses from Warby Parker, a pair is donated to VisionSpring. VisionSpring, who not only distributes glasses to those in need, also teaches women how to make eyeglasses. With the knowledge and skill to make and sell eyeglasses these women are not only providing income but also the ability to see for people in their villages, who for the most part live on $4 a day. Over the past 5 years, VisionSpring has expanded to serving 10 countries and now with the help of Warby Parker hopes to continue that growth.</div><div> <img style="margin: 0px auto 10px; width: 200px; height: 144px; text-align: center; display: block; cursor: pointer;" id="BLOGGER_PHOTO_ID_5625921201198280306" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYO1dQ-twkkFvvK1rZ_hbyPXS1l01SI8fxog2xa0LfaAkhhhJEFi69BoKQzJkBOTPhQOAFdgrJ_khSemY7-hZulPADGdCbeJtiaNJZ6pINvEDicTPJm_PktILZZd6JkyYAEP_CU_fuMuM/s200/WP%2523.jpg" /></div><div>Those are just two companies who are seeing success with the "one for one" branding concept. With limited advertising they are able to brand themselves and reach the eye of the fashion forward consumer leading them to choose their brands over other mass marketed brands. So why not help yourself by helping others?</div></div></div></div></div></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com1tag:blogger.com,1999:blog-1399720014533917418.post-70607411751255724582011-06-29T14:42:00.000-07:002011-07-06T10:47:28.736-07:00A Sweet (and Charitable) Partnership<div><div><div><div><div><div><div><div><div><div><div><div><div>While a lot of partnerships start with the common idea of influencing and selling to a consumer, there is another partnership which happens to make a difference. Partnering with a charity is a way for large corporations to help make a difference and still drive the consumer to buy or support their brand. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiULyq6hpffS4JrjQZHWfa7UwF85biKH9ic5Xo7AZrfCK-iI2wtlcC8M2qR_WaoRH7GphcCT7GwXxbGmgUJoZaTqhCRMZQMAnGkYq2g31TEjmDHCZc7oKDxsE9nTvocpCRRIykUOVBAXGs/s1600/feeding+america.png"><img style="margin: 0px 10px 10px 0px; width: 200px; height: 119px; float: left; cursor: pointer;" id="BLOGGER_PHOTO_ID_5623771708915494354" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiULyq6hpffS4JrjQZHWfa7UwF85biKH9ic5Xo7AZrfCK-iI2wtlcC8M2qR_WaoRH7GphcCT7GwXxbGmgUJoZaTqhCRMZQMAnGkYq2g31TEjmDHCZc7oKDxsE9nTvocpCRRIykUOVBAXGs/s200/feeding+america.png" /></a></div></div><div> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB8kB6u73uY9SYJdD3muRHdkIo_8RYJPrgbRQ-HlD8bkQvH2l55lk-IcZJlSNIJE6iVndn7xJjpYvBio5RYaKLbWWQ-3m8KIGYogoBztI_sWhRS8s4cVgPwjgkk8GC8SgIQCXf6C1c50U/s1600/feeding+america.png"></a></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghmG4VCPUtxSs_hZpyr901pCbSath9dNEgYbmY0KMHTw2ozA1C_5HwS-imTzdmXKhwEq1R8sG0Tj6dKZojKfCtwwTT9Q6khC4PgtYbO8LF8yrZFQbRHHC_7kYD2D85CUqRw856JR28wdI/s1600/feeding+america.png"></a>Recently Dole announced its partnership with the leading domestic relief charity, Feeding America. The two partnered up as Dole launched their "Traveling Fruit Stand" for the Summer of 2011. Dole announced that for every person who comes out and samples or checks in via four square at the traveling fruit stand, they will donate a fresh fruit cup to a Feeding America food bank</div><div> in that city. <img style="margin: 0px auto 10px; width: 200px; height: 133px; text-align: center; display: block; cursor: pointer;" id="BLOGGER_PHOTO_ID_5623770886833173362" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXYSXFk0xjHtP1Nsgr9kd2RHtey53u-X5cppbS-oNYk6rMN5dk313srS-3VFPUqwVO28hKw5khFWdBUYsabITlMDOF3Pdot6ZFKN-8jn6SVS9uzhwdGPb1VnmHtr0MbUQ1HrF379Pm4U/s200/Dole.jpg" /><p align="left"><img style="margin: 0px auto 10px; width: 200px; height: 134px; text-align: center; display: block; cursor: pointer;" id="BLOGGER_PHOTO_ID_5623770121054501586" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgddygbmLswMsR775gRd1m2TqGcAf1jcDhYyYcIhCP2DTHHuTNjuKyd7lvO64W5YJKLxb8Spga5gSkMTDjQzyY2iJB6DTvF42KMW01HDjBIwRKPbf4BAsxbUcFX9k1ODu9c_QFSxmct8Tk/s200/inside+fruit.png" /><div align="left"> </div><p></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM2pkEhB5Quv1EPop3r-rfqbc3HI4bg1GwPRdGC51X3r0DGF69Y2fX73kv_ZHAqvLu5ttbm0ar3Umg2MSqZLdfe8ujzbNE2-ZnFmwjZZhch_7a-8W79LGhWyNhAGp3tm1NSjoAhTZ_4xY/s1600/Dole.jpg"></a>And if you can not come out to the fruit stand, they are directing people to their Facebook page where you can "like" Dole and a donation will be made.</div><div> </div><div>With this partnership Dole is able to create awareness for their brand through social media as well as the coverage they are getting from local and national media outlets... and that is just naturally sweet.</div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY9YPtXSvo2LmH9YMfKvvfy201UL2ImdreoLRS1GHDWSzXZxl6DFEW1rUHdZ1-68d_wmqmhycogsVgXmmTxVGfh3c38kvwTuvqKtf1L52VesfR4ae8r42qLcoeuEha5gX7wrtjCei07Zg/s1600/feeding+america.png"></a> </div><div> </div></div></div></div></div></div></div></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0tag:blogger.com,1999:blog-1399720014533917418.post-78629585498162306242011-06-21T09:25:00.000-07:002011-06-21T14:25:19.587-07:00Howdy Partner<div><br /><div><br /><div><br /><div><br /><div>Country Music is one of the founding genres of American music. With 47% of Americans choosing Country Music as their tune of choice,this brand not only has star power but also selling power.</div><br /><br /><div>Country Music has produced the two top selling recording artists of all time in the U.S (Elvis Presley and Garth Brooks) plus countless other musicians that have sang us the love stories of the southwest. These soul-filled artists are as passionate about their roots and image as they are about their lyrics. Meaning they don't want to sell out for a brand or company that does not stand for what they believe in.</div><br /><br /><div>It wasn't until <em>Elvis Presley</em> seduced the nation that Country music was considered a music genre with branding power. <img id="BLOGGER_PHOTO_ID_5620741045546240658" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: pointer; HEIGHT: 200px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDXZaR-vf9UaJcLZ_CZDqbJAvFlsu7ilihxwIRXo1ib9BSqbyCz6UNRYsHRomMgTskdhqtL7zAV_PdbdOjsek9o_Tafz3dkzzpOZH2jmjMiaGGttx7T03iahRqjDG1kjblwp2I-IdIPco/s200/Elvis+first.jpg" border="0" /></div><br /><div>By 1990 Country music was as popular and making as many waves in the industry as Rock and Roll. Superstar names like Dolly Parton and Garth Brooks began teaming up with major companies that let them keep their twangie image and still lend a hand. </div><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_qewOXWjikmmjsLUe6MPhyYUJNF0T1iywE_-496elXPZ3pWeCZ_OASl9EmJBF194H7PyQ4INzl0vFVFHVPH_SM4it7TdE04rnVAmn0iiT1fTs8co4hYmRMyyJQmSBiutPHyXROAhxgQE/s1600/garth.jpg"><img id="BLOGGER_PHOTO_ID_5620739176147165442" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 218px; CURSOR: pointer; HEIGHT: 131px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_qewOXWjikmmjsLUe6MPhyYUJNF0T1iywE_-496elXPZ3pWeCZ_OASl9EmJBF194H7PyQ4INzl0vFVFHVPH_SM4it7TdE04rnVAmn0iiT1fTs8co4hYmRMyyJQmSBiutPHyXROAhxgQE/s200/garth.jpg" border="0" /></a> Just last year Garth Brooks teamed up with the Professional Bull Riders association to raise money for his chairty Teammates for Kids. The two raised $1 million for the charity in 2010.<br /></div><br /><div>Now, big names like Taylor Swift, <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfjMPeOgJh78O5LUdiNpo589_QkjEGMKboqsN1YupVFLoSDWo0f2BOABvqDuon7Im-bNsO2y9PVnzEA1k2tTR2I57ALgsc8qmIe6IjR823yZVd-E_E5ki-mlMvUIEdq6BKUIIHbVhtXA/s1600/Taylor+Swift+-+Covergirl+Ad+for+WalMart.jpg"><img id="BLOGGER_PHOTO_ID_5620740071173631026" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 186px; CURSOR: pointer; HEIGHT: 200px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfjMPeOgJh78O5LUdiNpo589_QkjEGMKboqsN1YupVFLoSDWo0f2BOABvqDuon7Im-bNsO2y9PVnzEA1k2tTR2I57ALgsc8qmIe6IjR823yZVd-E_E5ki-mlMvUIEdq6BKUIIHbVhtXA/s200/Taylor+Swift+-+Covergirl+Ad+for+WalMart.jpg" border="0" /></a>Carrie Underwood and Rodney Atkins not only rule the airwaves but also raise awareness for their musical roots by partnering with brands that let them represent themselves as well as a product in line with their music. </div><br /><div><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdax-6g4EAqIsHuUorchOUbSFEP209znJrD1tiLyg2Koout7p91mccuwo-5P27xod79AVjsjIGtoZU8kiYLn5_8Vqq4lsICATAYFVw4HwJUe7sNAw6CNex-5Bv5djj8kaVUpKmpJ_9koY/s1600/2qvxieo.jpg"><img id="BLOGGER_PHOTO_ID_5620741332543041010" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: pointer; HEIGHT: 150px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdax-6g4EAqIsHuUorchOUbSFEP209znJrD1tiLyg2Koout7p91mccuwo-5P27xod79AVjsjIGtoZU8kiYLn5_8Vqq4lsICATAYFVw4HwJUe7sNAw6CNex-5Bv5djj8kaVUpKmpJ_9koY/s200/2qvxieo.jpg" border="0" /></a>Partnering with major mass marketed brands like Cover girl, Vitamin Water and Velveeta Shells and Cheese these artists are raising awareness in all demographics.</div></div><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdax-6g4EAqIsHuUorchOUbSFEP209znJrD1tiLyg2Koout7p91mccuwo-5P27xod79AVjsjIGtoZU8kiYLn5_8Vqq4lsICATAYFVw4HwJUe7sNAw6CNex-5Bv5djj8kaVUpKmpJ_9koY/s1600/2qvxieo.jpg"></a></div><br /><br /><div></div><br /><br /><div></div></div></div></div></div>Brand Matchmakerhttp://www.blogger.com/profile/14237047563899617116noreply@blogger.com0