Friday, April 23, 2010
Thursday, April 22, 2010
Influential Events vs. Advertising
People are influenced more by promotion/sponsorship than from traditional forms of advertising!
To that I'm bringing back the 90's and saying duh! Of course people are going to be influenced more by something that engages you and provides you some value.
If you are a kid and you are told what to do are you going to do it? Maybe, but if you are given an incentive like ice-cream, an allowance, or some play time, the kid is much more likely to do it.
It is the same with marketing, if you provide an incentive to people, something of value, they A) are going to remember you more than the brand that didn't and B) may even incentivize you to make an additional purchase of that product
So that wasn't a shocker to me when I read this article about events being influential: http://promomagazine.com/eventmarketing/0401-events-engaging-consumers/.
However, there are some great stats in here for any marketer needing to "sell in" an experiential marketing idea to their bosses.
For instance promotions/sponsorship was most highly valued by consumers for:
59.7% fast food
56.2% snack food
55.2% household cleaning products
To that I'm bringing back the 90's and saying duh! Of course people are going to be influenced more by something that engages you and provides you some value.
If you are a kid and you are told what to do are you going to do it? Maybe, but if you are given an incentive like ice-cream, an allowance, or some play time, the kid is much more likely to do it.
It is the same with marketing, if you provide an incentive to people, something of value, they A) are going to remember you more than the brand that didn't and B) may even incentivize you to make an additional purchase of that product
So that wasn't a shocker to me when I read this article about events being influential: http://promomagazine.com/eventmarketing/0401-events-engaging-consumers/.
However, there are some great stats in here for any marketer needing to "sell in" an experiential marketing idea to their bosses.
For instance promotions/sponsorship was most highly valued by consumers for:
59.7% fast food
56.2% snack food
55.2% household cleaning products
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