Show producers most commonly use online advertising (77%) and partnership marketing (75%) to generate leads, followed by online-subscription products (e.g., newsletters), with 58%, paid search via major search engines (37%), and paid search via vertical search engines (26%). The study was conducted by The Society of Independent Show Organizers (SISO), the Jordan Edmiston Group, Inc. (JEGI) and Tradeshow Week, writes JEGI’s “Client Briefing” newsletter.
For the full study visit http://www.marketingcharts.com/interactive/tradeshows-rely-on-online-advertising-partnership-marketing-1008/tsw-tradeshow-exhibitor-online-usagejpg/
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