Partnering with Public Spaces for Events

Mayor Bloomberg and the City of New York have taken much direction from Amsterdam, Paris and other European cities who have coveted outdoor park spaces for its city dwellers.

While in NYC the car-free areas in Times Square, Meatpacking, Madison Square Park and others are still in the development stages they are becoming increasingly attractive for event locations. It truly is a win-win partnership to open up these areas for promotions and events because it brings a revenue stream to the city to help offset the cost of maintaining these areas, and it gives the event planners a guaranteed audience and visibility for their promotions.

According to the NY Times, since May, the spaces have already been used 20 times for events. In order to use these spaces all an event planner has to do is work with the city departments that manage each of the open areas. So for instance, the stretch between Macy's and Herald Square Park, use 34th Street Partnership (they work with the Street Activity Permit Office and NY Police Department) to get all necessary permits.