3-D in Film could mean big Partnerships for other Industires- EYEGLASSES

DreamWorks SKG+Intel+PepsiCo+Super Bowl= The first ever 3-D commercial

http://www.youtube.com/watch?v=C3941cuHoNw&feature=related

That was just the beginning, every magazine we've been picking up lately- Time, Sports Illustrated, etc. have their own "3-D sections" touting how this new and improved technology is going to revolutionize the film industry. And what better time, Home Entertainment (DVD's) has finally matured and Theatrical (box office) only grows significantly when ticket prices go up (we do have to point out that right now sales have increased due to the reverse relationship wth economy and the entertainment industry tends to have).

With 3-D, studios have more justification to charge a premium so the industry will be able to continue to grow. In addition, there is a whole other industry that can benefit- eyeglasses. When you think of 3-D glasses you almost get embarressed by what you would look like in those red and blue cardboard things, but as studios produce more and more of these 3-D films, people are going to want to get more stylish and express themselves through their glasses. Like a tennis racquet, a bowling ball, golf clubs, etc, people will bring their own 3-D glasses with them everytime they go to see a film.

So if 300 Million people live in the US and lets just say 2% of them would invest in buying designer glasses at $200 a pop you have over a $1 Billion industry. So come on Kate Spade, Calvin Klein, Vera Wang, you license out your name to the Luxxotica's of the world, now it is time for a line extension to 3-D glasses to partner with the films. We want to look stylish in front of our friends, dates and anyone else we are watching a film with.. it is after all a group experience.

Plus there could be opportunity for studios to create limited edition collectors glasses for the next "Gladiator," "E.T.," "Independence Day," or "Harry Potter." We buy the figurines and other merchandise why not the glasses??

Now come on U2 looks pretty cool for their 3-D premiere in those sleek glasses.



To put it in perspective actual eyeglasses are worn by 126 Million people in the US at a total industry worth of about $7 Billion (Source: First Research, Inc.)