Maybe it comes from the group think aspect of the Japanese culture, but Japanese designer, Junya Watanabe, continually amazes his fans with creative ways to bring two unlikely brands (ahem... Levi's and Brooks Brothers) together to create a cutting edge and progressive line.
If brands already are iconic in their own way and have mastered the art of the suit, the jeans, the leather, the retro... okay you get it... why not take that knowledge and collaborate with them. It saves time, money and effort, plus you are guaranteed the quality you need to solve the equation.
Think about something you would have to completely learn fresh in order to meet your vision or goal... got it, well n
ow think of someone out there that already is doing it well, approach them and see if you can collaborate. If you have an equally good product or at least an equally good proposition, they would be foolish not to. Not everyone is this savvy, but believe me you can convince those who are, to work with you, and all come out on top.Especially with the fashion industry hurting these days, more collaboration will be key to stay cost effective and get the people what they want.
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