2012 Fashion Week (Fall/Winter Collections): The Rundown

The pinnacle of chic design and savvy culture, New York's Mercedes-Benz Fashion Week has been on the minds of many a trendsetter over the past month. For FW's official sponsors, this is a prime opportunity to build brand image and awareness. Brands who utilize this partnership effectively can powerfully augment their image. From sexy stilettos to salon services, here's a run-down of how brands activated this year under the big white tents.