Licensing to USPS-- Stamps still going strong

I still feel that even with the advent of e-mail I get just as much hard mail in my mailbox as ever before. Granted most of it is junk and not personal notes and mail, but even still, it appears as though USPS is still going strong enough to forge excitable licensing agreements with its stamps.

Just recently the Simpsons was added to the likes of James Dean, Marilyn Monroe, Elvis and Star Wars and other not just notable but legendary icons in our history.

The partnership is targeted at collectors and included a vote that was cast by almost 1 MM consumers to vote on their favorite stamp (Maggie won!) on www.usps.com.

With the agreement coming from Twentieth Fox Merchandising and Licensing Department it shows the extension a brand can have across multiple areas. Now granted don't expect to get an Oreo stamp in circulation, but then again, if you can make the case maybe you could sell it in--there is always room for non-traditional.