While a lot of partnerships start with the common idea of influencing and selling to a consumer, there is another partnership which happens to make a difference. Partnering with a charity is a way for large corporations to help make a difference and still drive the consumer to buy or support their brand. 
Recently Dole announced its partnership with the leading domestic relief charity, Feeding America. The two partnered up as Dole launched their "Traveling Fruit Stand" for the Summer of 2011. Dole announced that for every person who comes out and samples or checks in via four square at the traveling fruit stand, they will donate a fresh fruit cup to a Feeding America food bank
in that city. 
And if you can not come out to the fruit stand, they are directing people to their Facebook page where you can "like" Dole and a donation will be made.
With this partnership Dole is able to create awareness for their brand through social media as well as the coverage they are getting from local and national media outlets... and that is just naturally sweet.
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