Howdy Partner

Country Music is one of the founding genres of American music. With 47% of Americans choosing Country Music as their tune of choice,this brand not only has star power but also selling power.

Country Music has produced the two top selling recording artists of all time in the U.S (Elvis Presley and Garth Brooks) plus countless other musicians that have sang us the love stories of the southwest. These soul-filled artists are as passionate about their roots and image as they are about their lyrics. Meaning they don't want to sell out for a brand or company that does not stand for what they believe in.

It wasn't until Elvis Presley seduced the nation that Country music was considered a music genre with branding power.

By 1990 Country music was as popular and making as many waves in the industry as Rock and Roll. Superstar names like Dolly Parton and Garth Brooks began teaming up with major companies that let them keep their twangie image and still lend a hand.

Just last year Garth Brooks teamed up with the Professional Bull Riders association to raise money for his chairty Teammates for Kids. The two raised $1 million for the charity in 2010.

Now, big names like Taylor Swift, Carrie Underwood and Rodney Atkins not only rule the airwaves but also raise awareness for their musical roots by partnering with brands that let them represent themselves as well as a product in line with their music.

Partnering with major mass marketed brands like Cover girl, Vitamin Water and Velveeta Shells and Cheese these artists are raising awareness in all demographics.