Showing posts with label Rally For the Cure. Show all posts
Showing posts with label Rally For the Cure. Show all posts

Monday, April 20, 2009

Partner with the Community to bring your Cause Marketing Strategies to Life

National brands can have a difficult time resonating emotionally with consumers. Using promotions to empower consumers to do it on their own not only helps the brand but the nation at large.

Duncan Hines & Cancer Care for Kids- "Cupcakes for a Cause" encourages consumers to throw bake sales and donate proceeds to the cause

7up, Dell, Kroger & Computers for Kids- with 7up knowing Kroger's support of local schools with computer equipment, they partnered with Dell to create a robust in-store program which sold more cases and created greater PR for all involved

Rally for the Cure & Susan G. Komen- Since 1996, Rally for the Cure has reached 1.5 MM and raised over $45 MM for Breast Cancer Awareness by creating grassroots programs where people get to host their own charity events tied to golf and tennis