Integrating your sponsorship into stadiums

Home runs raining free Big Mac® Sandwiches, visits by Ronald McDonald, free McDonald's food cards and monthly special events have made Big Mac Land an important part of the Cardinals baseball experience. Beginning in 1998 and continuing into the new Busch Stadium, 181 left field seats have been transformed into Big Mac Land. McDonald's Big Mac Land has given consumers the opportunity to redeem their tickets for more than one million FREE Big Mac® Sandwiches and will hopefully continue to do so for many Cardinals Seasons to come.