Look alive New York! A game-changing pass is headed your way and you don't want to get caught with your feet up on the sidelines.
Next February, New York and New Jersey will play host to the biggest game in American professional sports -- along with hundreds of thousands of eager fans gearing up for the action. Excitement, fun, competition, glamour, and – of course – football will fill the chilly air of NYC, so the question is: how will your brand capitalize on this energy?
The Big Game is expected to generate as much as $550 million in revenue for the NY/NJ region and attract well over 200,000 tourists, during what is typically the slowest time for tourism in the region. In addition, millions of local residents will catch the buzz and check into the fun.
The increased traffic creates invaluable opportunities for brands to catch consumers' attention.
The center of action for the week leading up to the game will be “Super Bowl Boulevard,” a fan-fest filling the half mile stretch of Broadway between Times Square and Herald Square. The streets around the area will teem with enthusiastic fans looking for new experiences and ready to share their fun over social media.
For companies, this time will present a fabulous opportunity to entertain clients and VIPs at exclusive parties. Players and celebrities can be brought in as extra special guests as well.
Below you'll find a recap of several exciting events hosted around the 2013 game. But whether a brand goes big-budget or economical, there are bits of wisdom around Big Game activation to be found in each.
The Big Game is expected to generate as much as $550 million in revenue for the NY/NJ region and attract well over 200,000 tourists, during what is typically the slowest time for tourism in the region. In addition, millions of local residents will catch the buzz and check into the fun.
The increased traffic creates invaluable opportunities for brands to catch consumers' attention.
The center of action for the week leading up to the game will be “Super Bowl Boulevard,” a fan-fest filling the half mile stretch of Broadway between Times Square and Herald Square. The streets around the area will teem with enthusiastic fans looking for new experiences and ready to share their fun over social media.
For companies, this time will present a fabulous opportunity to entertain clients and VIPs at exclusive parties. Players and celebrities can be brought in as extra special guests as well.
Below you'll find a recap of several exciting events hosted around the 2013 game. But whether a brand goes big-budget or economical, there are bits of wisdom around Big Game activation to be found in each.
Whether you’re a brand ready to take the spotlight or a company hosting a party for VIPs and clients, Rubik can develop stand-out ideas and deliver crisp, results-driven execution. Contact us at kbowman@rubikmarketing.com.
Embrace the Host Culture
BEYOND FOOTBALL, THE BIG GAME IS A CELEBRATION OF THE CULTURE AND TRADITIONS OF ITS HOST CITY
The much anticipated Playboy Party Presented by Crown Royal mixed the glamour of the Big Game with the distinct flavor of host city New Orleans. The party began as a fleet of six MINI convertibles arrived on the carpet following a parade across the French Quarter.
Naturally, each car carried a glittering Playboy Bunny -- but, in true New Orleans' fashion, each Bunny was also escorted by a member of a booming brass band. With a Mardi Gras theme and clever brand integration, the party seamlessly celebrated a grand weekend of competition, sophistication, and Lousiana flair.
The Big Game itself has a brand and flavor of its own that can easily set the tone for events and activations. But by taking additional inspiration from local heritage, your event will become that much more unique, rich, and ultimately unforgettable.
Create an Annual Event
BRANDS, TAKE NOTE FROM THE CLASSIC BUD BOWL: CREATING AN ICONIC ANNUAL EVENT DEEPENS TIES TO THE GAME'S CULTURAL CACHET
Pro athletes aren't the only big names playing football in the week leading up to the game. For the seventh year in a row, DirecTV brought stars like Neil Patrick Harris, Snoop Dogg, Katharine McPhee and Lil Wayne out for their Celebrity Beach Bowl.
Consumers, fans, corporate VIP guests and celebs were all treated to feats of athletic greatness -- and comedy -- over seven tons of imported sand.
The event has grown and evolved over its run, and now airs live over exclusive DirecTV stations and NBC Sports. It has now earned a place as staple of Big Game festivities, and deepened the brands' image as a prime cable service for sports cover.
Pro athletes aren't the only big names playing football in the week leading up to the game. For the seventh year in a row, DirecTV brought stars like Neil Patrick Harris, Snoop Dogg, Katharine McPhee and Lil Wayne out for their Celebrity Beach Bowl.
Consumers, fans, corporate VIP guests and celebs were all treated to feats of athletic greatness -- and comedy -- over seven tons of imported sand.
The event has grown and evolved over its run, and now airs live over exclusive DirecTV stations and NBC Sports. It has now earned a place as staple of Big Game festivities, and deepened the brands' image as a prime cable service for sports cover.
Pop Up in Style in the Heart of the Action
WHEN CHAMPIONSHIP WEEK COMES TO NEW YORK CITY, FASHION &; DESIGN BRANDS WILL CELEBRATE AS WELL
We all know that the Big Game names not only the best in pro football, but the best in advertising, creativity, and style as well. Express capitalized on the latter and on the widespread presence of suit-wearing consumers with their 1MX Ultimate Shirt Shop.
The Shop opened with star-filled Shirt Shop Cocktail Party where, to quote one enthusiastic stylist, "I watched as Pro Bowl-ers and other NFL notables walked in wearing over-decorated, boxy shirts and walked out in clean, perfectly fitting dress shirts."
In the days leading up to the game, visitors tried on the signature botton-up and left with branded swag -- marking Express as a stylish choice for the fit and active man.
We all know that the Big Game names not only the best in pro football, but the best in advertising, creativity, and style as well. Express capitalized on the latter and on the widespread presence of suit-wearing consumers with their 1MX Ultimate Shirt Shop.
The Shop opened with star-filled Shirt Shop Cocktail Party where, to quote one enthusiastic stylist, "I watched as Pro Bowl-ers and other NFL notables walked in wearing over-decorated, boxy shirts and walked out in clean, perfectly fitting dress shirts."
In the days leading up to the game, visitors tried on the signature botton-up and left with branded swag -- marking Express as a stylish choice for the fit and active man.
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