Dior leverages Art Basel traffic and coverage for first pop-up

Sometimes you get just as much press and coverage by NOT being a sponsor but activating around an event! Christian Dior launched its first ever pop-up in Miami, in the heart of the design district and in conjunction with Art Basel (December 1-4).

The 3,100 square foot shop will be open November 28th through December 12th,

highlighting the brand to an art savvy crowd. The pop-up is a collaboration between the brand and German artist Anselm Reyle.

The beautiful space features gigantic video screens, vibrant colors, vintage Louis XVI chairs covered in colorful prints, all created by Reyle.

And the bonus... a food truck outside will serve French pastries from 11am to 1pm every day. A great first pop-up leveraging a densely

populated artsy crowd!