Fashion Week

It's coming... grab your bag... oh wait, are you sure you want to carry that one?

Fashion Week. It is synonymous with exclusivity, style and over the top art. FW started in 1943 to draw attention away from the French fashion week and to give American designers a chance to show their work to the public. New York is home to the event twice a year for fashion's insiders and trendsetters so they could sample the new collections of the top designers and relay to consumers what to wear in the coming season.

Fast forward to today. It is an event that hundreds look forward to and follow. It marks the changing of the seasons and most importantly is a great platform to introduce new products to style setters and news makers without investing a lot.

Over the years major brands like American Express, McCafe and most recently Diet Pepsi have introduced new designs and products by becoming a sponsor to the event. Name association alone draws attention but the opportunity for product sampling is what leaves people talking and lets your brand be top of mind.

NYC Fashion Week is a huge scale and if you are not looking for that level there are still plenty of options. Most retail departments stores like Macy's, Bloomingdale's and Saks Fifth Avenue hold their own fashion shows and events you can get involved with as well as local fashion events help in the community near your business. In the end you are reaching an audience that believes spending is always stylish.