FASHION WEEK PARTNERSHIPS

If any of you are actively or even peripherally in the fashion world, you are understand when we say this past week has been HECTIC. With 5-10 events every night, how in the world do any of these shows get the proper press coverage they deserve. Yet nonetheless, it is THE time for brands to get noticed and for fashion editors to whole heartedly pay attention to the industry and its trends.

While the designers, producers and editors organize and attend the events, sponsors become key to help them offset the costs and add a little something to the night.

And the sponsors can't complain, they are perfectly poised to get a key influencer demographic trying or experiencing their product during Fashion Week.

One sponsor who has truly blanketed fashion week is POP CHIPS. You are probably puzzled...chips in Fashion Week? But it makes perfect sense for this "pop"solutely stylish brand. They started on the West Coast (home of some of the most fanatical nutritionists) and have developed a STRONG following now on the EAST because it is low calorie and quite yummy.

This week we've seen them at almost every event, and every time people make a comment about how much they LOVE them. And even though everyone needs sponsors for an event, you want to have ones that "fit" with the event and that people will actually enjoy experiencing.